Fast Follower Management Marketing 
N2Growth Blog
SEPTEMBER 29, 2018
Even the swiftest of fast followers will struggle to not choke on the dust of first movers in today’s world. Stop thinking about managing the risk of technology, tools, and process improvement. Start thinking about opportunities based on insights, customers, markets, and business models.
N2Growth Blog
JANUARY 11, 2017
The speed of technology advances in the market are making the old paradigm of first mover versus fast follower largely irrelevant – every business must now become some version of a first mover. Great leaders will drive real digital transformation while others will simply manage their way into a digital free fall.
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Leading Blog
MARCH 18, 2011
Technology enables velocity—the speed of getting products to market, the speed of delivery, the speed of analytics, and the list goes on. The thing you want to be these days is a “fast follower.” Instead, you want to quickly follow the first movers who are trying to capitalize on a blossoming trend.
Harvard Business Review
MARCH 12, 2012
I recently participated in a spirited panel discussion with Bruce Brown, Procter & Gamble's Chief Technology Officer, and Erich Joachimsthaler, Vivaldi Partners' managing director and CEO. After all, the World Bank estimates that the number of middle class consumers in emerging markets will jump from 420 million today to more than 1.2
Harvard Business Review
AUGUST 8, 2013
Market leaders and fast followers seek transformational change; cautious adopters and laggards dip their toe into incremental change. Market leaders and cautious adopters proactively seek change; fast followers and laggards take a reactive approach. IT management Information & technology Strategy'
Harvard Business Review
JULY 27, 2015
The stakes are high in the mobile wallet market, projected to be over $140 billion by 2019. But Samsung’s new mobile wallet strategy may be a sign that they are finally becoming a true leader and shedding their image as a fast follower. When we consider how large the physical store market is ( $3 trillion in the U.S.
Harvard Business Review
APRIL 18, 2012
There is a much more important change in the global distribution of power underway, and the play for leadership of the World Bank signals that emerging markets will be increasingly bold in asserting their views about the management of the global economy. In short, the age of Post-Western globalization is upon us.
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