Harvard Business Review

JULY 27, 2015

The stakes are high in the mobile wallet market, projected to be over $140 billion by 2019. But Samsung’s new mobile wallet strategy may be a sign that they are finally becoming a true leader and shedding their image as a fast follower. When we consider how large the physical store market is ( $3 trillion in the U.S.

Technology 8

Technology Retail System Industry 8

Harvard Business Review

MARCH 15, 2016

The idea is to fast-forward a project, so you can see what the end result might look like and how the market will react. The leadership at Slack used the process to decide between two fundamentally different marketing approaches. Sprints encourage fast follow-up. The sprint corrects these problems.

Consensus 8

Consensus Hotels Project Fast Follower 8

Harvard Business Review

SEPTEMBER 6, 2012

The mobile devices that have been most affected by the jury's decision are a combination of the Android operating system, physical product design that's reacting to current market trends, and a hodgepodge of third-party apps and software. Samsung has built its name over the past two decades on being the world's greatest Fast Follower.

Innovation 15

Innovation Supply Chain Short-term Long-term 15

Harvard Business Review

APRIL 18, 2012

There is a much more important change in the global distribution of power underway, and the play for leadership of the World Bank signals that emerging markets will be increasingly bold in asserting their views about the management of the global economy. That's correct so far as it goes —but it doesn't go nearly far enough.

Globalization 14

Globalization Banking Restructuring Politics 14

Harvard Business Review

JULY 7, 2016

“It feels weird eavesdropping like this,” Alejandra Chirinos told Ricardo Rodriguez, her marketing VP, and Miguel Martinez, her head of sales. Soledad Orellana, the market research consultant who’d arranged the session, concurred. Ricardo chuckled. “They know they’re being watched,” he said.

Case Study 9

Case Study Price Brand Focus Group 9

Harvard Business Review

DECEMBER 6, 2018

They are planning to be “fast followers” — a strategy that has worked with most information technologies. If you want to affect customer engagement, for example, you will need to develop or adapt multiple AI applications and tasks that relate to different aspects of marketing, sales, and service relationships.

Company 8

Company Maturity System Engineering 8

Harvard Business Review

SEPTEMBER 29, 2011

Amazon's presence will intensify the innovation tempo in every market touched. Even when Bezos appears to be a fast follower, he's attempting to generate leapfrog momentum. "Opportunities multiply as they are seized," Sun Tzu observed. When, or if, Amazon's strategic ecosystem audacity will pay off is unknowable.

Innovation 12

Innovation Technology Software Fast Follower 12

Harvard Business Review

NOVEMBER 14, 2012

Speed to market" isn't what's driving the change. More often than not, the real "speed" challenge most leaderships face is quickly determining whether they're trying to better follow, lead or transform the customers and clients they have. Being a "fast follower" is much easier to manage than being a "fast transformer."

Consensus 8

Consensus Welch Retail CEO 8

Harvard Business Review

NOVEMBER 22, 2010

But dont count them out for long; if theres one thing Chinese companies are good at, its implementing a "fast follower" strategy. But dont count them out for long; if theres one thing Chinese companies are good at, its implementing a "fast follower" strategy. At the corporate level, theyre looking to the U.S.

NGO 15

NGO Chemicals Guidelines Telecommunications 15

Harvard Business Review

APRIL 3, 2017

For example, Uber made a Where to Play choice that included China because it’s a huge and important market. Despite what many think, there are not generically great ways to win — e.g., being a first mover or a fast follower or a branded player or a cost leader. But it didn’t work in the Where to Play of China.

First-mover Advantage 15

First-mover Advantage Retail Strategy Pharmaceuticals 15

Harvard Business Review

AUGUST 31, 2011

Further, while some start-ups legitimately have the potential to change the world, many more are fast followers looking for a "quick flip." Sure, there are entrepreneurs like Mason or Zuckerberg who win big. But the vast majority of new businesses fail. Corporate innovation? Doing so isn't charity — it's good business.

Innovation 15

Innovation Health Care Entrepreneur Fast Follower 15

Harvard Business Review

JANUARY 26, 2011

China's brilliant "Fast Follower" innovation policy is generating the biggest transfer of technology in history.

Policies 15

Policies Innovation Fast Follower Long-term 15