Fast Follower Marketing Technology 
Leading Blog
MARCH 18, 2011
In today’s high-velocity environment, Scott Klososky believes you need to understand how to guide your organization in the implementation and usage of technology—in short, how your organization “does” technology. [As The thing you want to be these days is a “fast follower.” Speed is our friend in almost every case.
N2Growth Blog
SEPTEMBER 29, 2018
Even the swiftest of fast followers will struggle to not choke on the dust of first movers in today’s world. Stop thinking about managing the risk of technology, tools, and process improvement. Start thinking about opportunities based on insights, customers, markets, and business models.
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N2Growth Blog
APRIL 29, 2012
” If you read this article it would lead you to believe blogging is in decline and on it’s way out as a marketing tool. Many successful bloggers today were not necessarily first-movers, but rather fast-followers able to leap frog the early adopters. To extend marketing efforts. To build trust. To make money.
N2Growth Blog
JANUARY 11, 2017
The speed of technology advances in the market are making the old paradigm of first mover versus fast follower largely irrelevant – every business must now become some version of a first mover. Many leaders have fallen into the trap of believing digital transformation is like playing a game of technology catch-up.
Harvard Business Review
JUNE 14, 2012
Yet, here are some of the questions that audience members asked me at a talk I gave at a recent banking conference (courtesy of Pigeonhole , one of my favorite Singaporean startups): "There are often education costs and risks of losing business among the technology laggards. Are the majority of our banking customers ready for change?".
Harvard Business Review
MARCH 12, 2012
I recently participated in a spirited panel discussion with Bruce Brown, Procter & Gamble's Chief Technology Officer, and Erich Joachimsthaler, Vivaldi Partners' managing director and CEO. After all, the World Bank estimates that the number of middle class consumers in emerging markets will jump from 420 million today to more than 1.2
Harvard Business Review
JULY 27, 2015
The stakes are high in the mobile wallet market, projected to be over $140 billion by 2019. But Samsung’s new mobile wallet strategy may be a sign that they are finally becoming a true leader and shedding their image as a fast follower. When we consider how large the physical store market is ( $3 trillion in the U.S.
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