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Leon Festinger, the social psychologist that coined the term “ cognitive dissonance ” in 1957, makes this observation. Win When You Lose : A Lesson From Joe Torre : Leaders who know how to lose…as well as win…are worth following by John Baldoni. Mike Henry Sr: Inclusion : Boldly Go into the Discomfort Zone by Jane Purdue @thehrgoddess.
Leon Festinger, the social psychologist, discovered that tension is caused when people find themselves engaged in behaviours that are making them successful yet running counter to their attitudes and beliefs. The more positive feedback people get, the more the behaviours get reinforced.
Source : Festinger, L. Cognitive Dissonance : In the workplace, the memories of employees can be influenced and altered by authoritative figures who repeatedly communicate a dominant narrative. They start aligning their recollections with the prevailing story to reduce internal conflict. A theory of cognitive dissonance.
Psychologist Leon Festinger, working in the mid-1950''s, began the formal study of how we come to feel what we feel in what is known as cognitive dissonance research. Festinger exposed volunteer subjects to two experimental conditions in his studies.
According to Leon Festinger's theory of cognitive dissonance , people seek to avoid inconsistency, and one way of accomplish that is to adjust their attitudes to be consistent with their behaviors. Do unpopular decisions diminish power?
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