With New York Schools Appointment, Bloomberg Did it His Way
Harvard Business Review
NOVEMBER 30, 2010
Few outsiders show such self-awareness or forbearance. According to Leon Festinger's theory of cognitive dissonance , people seek to avoid inconsistency, and one way of accomplish that is to adjust their attitudes to be consistent with their behaviors. Why do outside candidates so often have the edge?
14 
Let's personalize your content