In the CEO Afterlife

APRIL 13, 2016

By any comparison, my brands were under-financed. Let me explain – any marketer can play the social media game and do it well with a concept that resonates. Herein lies the myth of social media marketing. Some people think that’s enough to build brand franchises. But, they sure as hell weren’t neglected. .

Marketing 100

Marketing Brand Franchising Media 100

Strategy Driven

APRIL 29, 2019

Owning a franchise is an easy and affordable way of starting a new business. As a franchise owner, a lot of the heavy lifting involved in starting a business is already done for you. Franchisees can take on an already established brand and don’t have to worry about marketing themselves, as this is done by the franchise centrally.

Franchising 52

Franchising Licensing Depreciation Cost 52

Strategy Driven

MAY 16, 2018

Many entrepreneurs wish to start a business based on an idea they have that they believe fills a gap in the market – or creates a new market. This is where franchises come in. The main advantage of a franchise is that you don’t need to establish your business in a competitive marketplace.

Franchising 51

Franchising Supply Chain How To Business Model 51

Strategy Driven

MAY 24, 2021

While naming your business and creating a logo is important, ever wondered how determining your business structure or crafting a detailed marketing strategy might affect your business? If you’re thinking of starting your own small business, you’re likely to have an idea of what you wish to sell or at least what your target market is.

Exit Strategy 128

Exit Strategy CRM USP Marketing Strategy 128

Strategy Driven

JUNE 30, 2023

This end goal could be selling the business , it might be retiring but still earning dividends, it might be handing the business down to a family member, franchising a certain number of times, or expanding globally, for example. In this way, you’ll be able to get funding more easily and can start your business in the right way.

Planning 98

Planning Franchising Marketing Strategy Marketing 98

Strategy Driven

MAY 14, 2021

Indeed, some companies will continue to make a loss all the way through the first year on the market. If you make the right moves with your company, then you can guarantee that your business hits profitability far more rapidly compared to other companies on the market. SEO is the bread and butter of any business marketing campaign.

Franchising 77

Franchising Price Audience Marketing 77

Strategy Driven

JANUARY 26, 2021

There are many different funding and fleet management options that you could consider, and fleet finance can often be a great choice to consider. Now is the time to stop and reevaluate your social media marketing and make some changes. Place a focus on your marketing. This might be for yourself or your staff members.

Outsourcing 127

Outsourcing Advertising Media Franchising 127

Miles Anthony Smith

NOVEMBER 1, 2018

Term loans , SBA loans , lines of credit and invoice financing are just a few of the options available to small business owners. Networking and marketing are vital parts of building a business, so make sure you have a plan to tackle both. As a startup, your finances will likely be very thin as is.

Tips 95

Tips Franchising Cost Travel 95

Strategy Driven

MAY 20, 2021

From here, then you will need to contemplate whether or not you would prefer to start a business from scratch or own a franchise. This is particularly important if you are planning on running a franchise, as your responsibilities will be mainly management and administration-based instead of dealing with the public.

Franchising 66

Franchising How To Proposal Brand 66

Strategy Driven

APRIL 23, 2019

It’s not even enough just to know everything about cars and their features; you also need to have a sound understanding of business finances, licensing and legal requirements in terms of permits and taxes. Franchises often require a larger investment upfront to purchase the franchise rights and will be a bigger operation in general.

Franchising 52

Franchising Licensing Advertising How To 52

Strategy Driven

JANUARY 27, 2021

Apart from conducting detailed market research, finding out fair clientele, performing surveys, retaining target groups, exploring SEO, and researching public data, which are obviously important factors, one must also remain very adaptable to changing situations. What will be the market where you want to get into?

Break-even Analysis 72

Break-even Analysis Analysis Licensing Price 72

Harvard Business Review

MARCH 8, 2012

But despite this outpouring of expertise, many organizations still find marketing in the social era ridiculously hard to do well, if at all. Perhaps marketing in the social era is that kind of problem. The funnel is a favorite of marketers because it is linear, uni-directional, and transaction-centric.

Marketing 17

Marketing Brand Mass Marketing Metrics 17

Harvard Business Review

OCTOBER 11, 2012

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. The resulting spike in both supply and demand for movies has created fierce competition for financing.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

OCTOBER 11, 2012

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. The resulting spike in both supply and demand for movies has created fierce competition for financing.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

DECEMBER 9, 2010

She'd mentioned her business, Calidad de Vida, a group of day care centers for the elderly, and he'd peppered her with questions, explaining that he was interested not only as a doctor (he was the leading cardiothoracic surgeon at Madrid's best hospital) but also as a potential investor (he'd unloaded his stocks just before the market collapsed).

Case Study 15

Case Study Franchising Health Care Follow-up 15

Harvard Business Review

JANUARY 25, 2013

If you were offered the opportunity to finance a high risk , low return investment, how eager would you be to write a check? It's time to bring a proven business model to the social enterprise space: the franchise. Franchising has a special place in our economic system. It's not sexy, but it's effective.

Franchising 9

Franchising Business Model Supply Chain Entrepreneur 9

Harvard Business Review

JUNE 18, 2012

Aflatoun has scaled its impact by making it easy for others to copy what it does, providing access to the curriculum materials it has developed for teaching children financial skills to franchise partners all over the world. Stimulating Market Forces.

How To 16

How To Franchising ROI Entrepreneur 16

Harvard Business Review

SEPTEMBER 4, 2013

Women-owned entities in the formal sector represent approximately 37% of enterprises globally — a market worthy of attention by businesses and policy makers alike. Similarly, I recently met with Sanergy and Copia Global, Kenyan social enterprises using franchise models. I think it''s safe to say that it''s the latter.

Globalization 14

Globalization Entrepreneur Banking Supply Chain 14

Harvard Business Review

JULY 20, 2011

Hence lots of the analytical, linear thinking at GM drove him to distraction; Product Planning analysts in particular: "a department composed of recycled finance types" as he calls them in the book. market, the single biggest problem by a wide margin was Toyota, which gobbled U.S. market: small and mid-car. Outside the U.S.,

Company 14

Company Franchising Fixed Costs Banking 14

Harvard Business Review

FEBRUARY 10, 2012

These concerns get polite nods here and there but, mostly, serious Africans ignore them and firmly redirect the conversation back to private equity, or franchise deals, or something along those lines. Bottom line: Are you game or are you out? And have you heard that we have more mobile phones than any other continent besides Asia?

Supply Chain 15

Supply Chain Globalization Politics Franchising 15

Harvard Business Review

MAY 8, 2017

In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. The same was true of Adobe’s Shantanu Narayen. The result was the Booking.com platform.

Franchising 15

Franchising CEO Business Model Strategy 15

Harvard Business Review

JANUARY 9, 2013

For-profit companies in the same situation can turn to a robust venture capital community that is focused on providing the management, financing and strategy that innovative companies need to scale up quickly. Yet those resources don't exist in the social enterprise market—even though the need is essentially the same.

Finance 9

Finance Franchising Business Model Analysis 9

Harvard Business Review

DECEMBER 4, 2013

A number of years ago, my family company won the Greek franchise of a leading US confectionary manufacturer. A key takeaway from the video was that the company’s products were not only good to eat, but that from composition to packing materials they were also the most environmentally sensitive sweets in the market.

Company 8

Company Franchising Retail Incentives 8

Harvard Business Review

MARCH 22, 2018

By thinking of a company’s culture as a form of investment subject to market failures, we can better understand why companies sometimes tolerate misconduct, and why they can’t always fix it on their own. Market Failures and Misconduct Risk. The justification for this attention comes from relatively simple economics.

Company 12

Company Banking Incentives Human Capital 12

N2Growth Blog

SEPTEMBER 29, 2010

Any number of franchised coaching offerings can be purchased at affordable prices, numerous affliliations with the hot coaching brand de-jure are available for the asking, or if all else fails coaches can just go it alone as a solo practitioner – the more the merrier right? Client's do not want a coach.

Blog 385

Blog Mentor Advice Brand 385

Harvard Business Review

FEBRUARY 20, 2013

This striking gap signals an opportunity for companies: Secure a competitive advantage by building your employees' ability to succeed in the increasingly complicated labyrinths of today's — and tomorrow's — markets. In our experience, social entrepreneurs can be extraordinary role models in this regard.

Entrepreneur 8

Entrepreneur Company Six Sigma Franchising 8

Harvard Business Review

FEBRUARY 1, 2013

And, importantly, it would set up the sales and distribution infrastructure to sell the product to those who could afford to pay for it, while still focusing on bottom of the pyramid markets. The Social Franchise Model Works in Times of Uncertainty. Such stakeholders generally expect a "social return" on capital.

NGO 8

NGO Venture Capitalist Entrepreneur Short-term 8

Harvard Business Review

MAY 14, 2015

The company’s executives said that to help finance the plan, McDonald’s would increase refranchising (turning company-owned restaurants into franchises), take on more debt (even at the risk of lowering its bond rating ), and find $300 million to cut in general and administrative expenses.

Price 8

Price Franchising Short-term Hedge 8

Harvard Business Review

NOVEMBER 22, 2017

But they also have changed how they work with each part of the company, allowing them to learn and adapt faster as new opportunities arise and markets change. The focus on customers that started some 10 years ago brought IT and the marketing department closer together.

Technology 8

Technology Organization Content Supply Chain 8

Harvard Business Review

APRIL 1, 2016

Myriad potential public policy-related risks and opportunities for companies arise across a broad spectrum of political and economic systems — from the state capitalism of former Communist states to the “ mixed economies ” in traditional “liberal” democracies, from developed to developing markets.

Policies 8

Policies Politics Short-term Globalization 8

Harvard Business Review

JANUARY 28, 2013

When my organization, Education For Employment , began operations in 2006 as a demand-driven answer to Arab youth unemployment, I felt that creating a social franchise model was the best way to meaningfully address an issue of this scale. The franchise model empowers local board and staff members to take appropriate action.

Franchising 8

Franchising Uncertainty NGO Operations 8

Harvard Business Review

AUGUST 24, 2012

Add to that the problem of intra-European financial markets with "national" regulatory institutions and the lack of a Europe-wide deposit insurance scheme or common debt instrument, and one can start to understand why the euro zone is going through an existential crisis with still no real end in sight.

Crisis 14

Crisis Policies Banking Politics 14

N2Growth Blog

OCTOBER 31, 2010

One might add that at the time of the Founders, America had approximately 2 million people, and many fewer had the franchise than today. M [link] James Strock Great points, Mike. Now we're over 300 million. No one could credibly argue that our political leadership is anywhere near the same class as the Founders' era.

Blog 415

Blog Politics Short-term Long-term 415