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Are you Ready for the Next Level?

Great Leadership By Dan

We rarely discussed the kind of functional skills (marketing, operations, and finance) that are taught in typical MBA programs – those were considered table stakes for this level of management. It was always the “soft” stuff that was considered important, and those capabilities were usually in short supply.

Freedman 230
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Yes, Marketers, There Is Life After Mommyblogging

Harvard Business Review

What marketers seem to be missing is that Boomer women are actually outspending younger generations online — and not on the products that might come to mind when you picture the 50+ set. I began working in digital marketing to women when I was 22.