Yes, Marketers, There Is Life After Mommyblogging
Harvard Business Review
APRIL 1, 2013
In 2008, Bryan McCleary, director of external relations for P&G, endorsed a mom-centric marketing worldview when he said , "It's official: Mom bloggers are the new influencers." In 2013, the world of "influencer marketing" is a crucial element of the marketing mix. Simply put, marketers should follow the money.
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