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Thanks John, I have a client who are not exactly in a turn-around situation – at least they don’t think so – but they do need make a load of substantive changes. While they have NFP status, they are a large organization so the finance picture is significant. Your points make great sense. Leave a Reply Cancel reply.
The advice proved excellent, and for the rest of my days in the corner office I was joined at the hip with an outstanding finance executive who is now the CFO of Lindt & Sprüngli , the world’s leading chocolatier. 5 principles of simplicity via @ matthewemay [link] Humansneed a reminder RT @ hunterwalk Good design teaches.
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It speaks to a deeper humanneed for dignity and acceptance, and the ways we grant dignity to one another. As an example of how to save face, I often share the story of Jeff, the finance director of a multinational company. Face represents one’s self esteem, self-worth, identity, reputation, status, pride, and dignity.
Mihir Desai, professor at Harvard Business School and Harvard Law School, argues for re-humanizingfinance. He says the practice of finance, with increasing quantification, has lost touch with its foundations. But he says finance can be principled, ethical, even life-affirming. Download this podcast.
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Human suffering is certainly our main concern in the immediate aftermath of Japan's 3/11 tragedy. But even as we focus on immediate humanneeds, we cannot avoid recognizing — and coping with — the long economic shadow cast by this disaster. The direct impact on real economic activity worldwide is already being felt.
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So the role of marketing as I see it is identifying those deeper humanneeds and providing solutions. How Big Data Brings Marketing and Finance Together. Why Marketing Needs to Hire a Corporate Folklorist. But when we emphasized that it reduced the work of fetching water and rinsing, and saved money, interest increased.
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