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by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.
The advice proved excellent, and for the rest of my days in the corner office I was joined at the hip with an outstanding finance executive who is now the CFO of Lindt & Sprüngli , the world’s leading chocolatier. After all, I had come up through the marketing ranks. Marketing is important. Human Resources.
Automation is a process of replacing manual humanneeded in executing tasks with any form of technology. Automation is an area of business that is of immense benefit as it uses technology to perform business tasks or processes, where human effort or supervision would be otherwise needed. Automated Updates and Responses.
A marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role. In this edited interview, Weed describes a new breed of marketing organization, and the CMO’s increasingly strategic role. Sustainable growth is consumer-demand led growth, and that’s the day job of marketers.
Human suffering is certainly our main concern in the immediate aftermath of Japan's 3/11 tragedy. But even as we focus on immediate humanneeds, we cannot avoid recognizing — and coping with — the long economic shadow cast by this disaster. The direct impact on real economic activity worldwide is already being felt.
Dubbed the “Alien Dreadnought,” Tesla’s new manufacturing facility in Fremont, California, was designed to be fully automated — no humansneed apply. It was going to be the factory of the future. But Tesla fell far short of that mark, manufacturing just 2,000 vehicles a week.
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