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Mergers and acquisitions have been around forever, but there is a new legal form of conquest that is allowing organizations to steal market share from well-established businesses. The menace of which I speak is the digital marketingorganizations that are springing up in most industries, offering services on a pay-per-lead basis.
Many e-learningorganizations try to transfer traditional learning methods (classroom training or video) directly into e-learning. Many e-learning tools for leaders are poorly designed. For example, some leaders may need to change behavior; others may need functional training in marketing or finance.
Crucially, this will require public leadership, challenging the prevailing ideology which limits the role of public actors to simply de-risking or facilitating the real heroes — the private sector wealth creators, like risk-loving entrepreneurs — while waiting for the market to find solutions. Second, organizations.
Roughly, I'd suggest that they're strategy, marketing, finance, and the rest of the drear, dismal, passionless stuff that makes most of us snooze through meetings and dread the arrival of Monday morning, dilberting our joint prosperity, perpetually disappointing our ever-more apathetic customers, and gleefully embezzling from the future.
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