Finance Levitt Marketing 
N2Growth Blog
APRIL 29, 2021
As each piece of new technology hits the market, scam artists worldwide are becoming increasingly more crafty in their approach to exploit vulnerabilities in security and have left us exposed to digital attacks. Innovation is doing new things.” – Theodore Levitt. Global connectedness is blurring borders and time zones.
Strategy Driven
MARCH 30, 2011
Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. The most comprehensive pricing text on the market, Pricing Strategy highlights the stakeholder’s importance in making decisions, as well as key trade-offs to consider when choosing between opposing outcomes. Smith, PhD.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
JANUARY 13, 2014
In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” And short-term numbers at that.
Harvard Business Review
MAY 11, 2017
When I led marketing at MyFitnessPal and was asked about our competition, I think people always expected me to rattle off a list of other nutrition-tracking smartphone apps and weight-loss programs. The Explainer: Marketing Myopia. Theodore Levitt's classic theory -- in under two minutes. Related Video.
Harvard Business Review
MAY 5, 2016
Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. The company will also eliminate a key chipset in the difficult tablet and smartphone market. But the past is merely a prologue. How best to draw actionable inspiration from Grove? .” Profitable customers matter most.
Harvard Business Review
APRIL 26, 2016
Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Even when the boom in MBA programs coincided with the rise of Marketing as a discipline, Sales was treated like a stepchild at best. That’s a big topic in its own right.
Harvard Business Review
OCTOBER 11, 2012
It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life. It's an essential primer on the history and current state of finance.
Expert insights. Personalized for you.
269 
Let's personalize your content