Finance Levitt Operations 
Harvard Business Review
JANUARY 13, 2014
In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” And short-term numbers at that.
Harvard Business Review
SEPTEMBER 13, 2012
On January 19, 2012, after 131 years of operation, the Eastman Kodak Company filed for Chapter 11 protection in U.S. Levitt argued that it's always better to define a business by what consumers want than by what a company can produce. A third signal is that health care financing is testing these pathways too. bankruptcy court.
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Harvard Business Review
MAY 11, 2017
Theodore Levitt's classic theory -- in under two minutes. That may be the journey from unhealthy to healthy living, or from being broke to being a good steward of their finances. Related Video. The Explainer: Marketing Myopia. Understand how people overcome the obstacles and get unstuck. Solve those problems.
Harvard Business Review
MAY 5, 2016
Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” They see disrupted incumbents from retail, finance, health care, transportation, professional services, and manufacturing requiring radical restructuring of assets, productivity , and innovation.
Harvard Business Review
APRIL 26, 2016
Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Now, however, students’ college and pre-MBA experience is more likely to be in a finance area or perhaps in coding. Each group has its own operating procedures.
N2Growth Blog
OCTOBER 7, 2010
Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. I love creative thinkers and her presentation focused like a laser beam on creativity of thought and approach. My favorite thought by Renee was: “ Success rests on pushing the creativity frontier.
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