Harvard Business Review

AUGUST 8, 2014

A similar proposal to Split Finance would likely have been rejected out of hand by organization leaders (and Harvard Business Review editors), because its obvious that the Finance function must fit the organization strategy and leader capabilities. Yet this evidence is apparently not well-known.

Charan 17

Charan Finance Human Resources Ulrich 17

Harvard Business Review

JUNE 7, 2011

There is no way to simultaneously align the organization's structure with products, functions, geographies, market segments, customers, capabilities, personalities, and technologies (to name a few). Until they figured out what they had to stop doing, the marketing team was perceived to be resistant and ineffective.

Market Segmentation 15

Market Segmentation Restructuring Marketing Finance 15

Harvard Business Review

AUGUST 29, 2011

Instead, his initial advantage came from his creation of a virtuous circle that underpinned his vision for the first durable mass-market automobile. It was better cars, with better financing options. But in doing so, Henry Ford froze the design of the Model T. Used car trade-ins. Closed car models. Annual model changes.

Innovation 18

Innovation Mass Marketing Price Market Segmentation 18

Harvard Business Review

OCTOBER 24, 2014

Finance teams, which are not known for their flexibility to begin with, often have trouble changing their traditional planning, budgeting, and forecasting processes to accommodate radically new IoT business models. In IoT businesses, sales departments often struggle to determine how to best take a combined product and service to market.

Productivity 10

Productivity Products Company Engineering 10

Harvard Business Review

SEPTEMBER 6, 2017

New innovations will change the basis of competition in many markets and alter the sources of advantage for most companies. In this world, insurance companies will require fewer actuaries and more data scientists — individuals with the ability to mine data to tailor insurance offers to specific market segments or even individuals.

Company 16

Company Insurance Engineering Software 16

Harvard Business Review

FEBRUARY 6, 2014

A “ new model for how winter sports are done” that “feeds an audience hunger for life-treating daredevilry” and drives “ high market penetration and. The disruptive innovator first targets a market segment that embraces those tradeoffs and builds a business model around simplicity and affordability. high dollars.”

Disruptive Innovation 8

Disruptive Innovation Market Segmentation Christensen Market Penetration 8

Harvard Business Review

JANUARY 25, 2016

He had no idea that the ad they’d just run to launch their latest mass-market device was so completely male-oriented. Whether it’s in recruiting materials or executive speeches, in advertising or marketing messaging, companies tend to talk in stereotypes, even if they have female-dominated marketing teams.

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Harvard Business Review

APRIL 29, 2011

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. This example is only the first of six approaches for coopetition, with potential wins for both sides: Best of both creates a new market.

Travel 17

Travel Chief Executive Officer Venture Funding Magazine 17

Harvard Business Review

NOVEMBER 20, 2015

He is poised to become the leader in this segment of a multi-billion dollar market. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. “By serving as GE’s and other equipment makers’ supply partner, the whole world is now my scope.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8