Finance, Marketing Strategy and Mission Statement

Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed

Harvard Business Review

JULY 21, 2014

I set off to do two things initially: First, develop a plan that would define the strategy for doubling our business while increasing our positive social impact and reducing our environmental footprint. Second, I developed a new marketing strategy called Crafting Brands for Life. The New Marketing Organization.

Marketing

Marketing Brand Mission Statement Marketing Strategy

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

NOVEMBER 7, 2019

Dcustom One of the strategies that makes them excel in content marketing is creating an overall content marketing strategy that integrates content on multiple platforms: publishing, blogging, social media, video, podcasts, etc. What myths are there about content marketing that need to be dispelled?

Marketing

Marketing Content Audience Brand

Leadership Digital

Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed

44 Content Marketing Agencies Defined by 65 Marketers

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