Finance Marketing Maslow 
Harvard Business Review
SEPTEMBER 1, 2011
The Great One's well-known words are often repeated in corporate corridors during discussions about understanding market trends. This is often the reason why thoughtful quantitative analysis that incorporates macro-economic trends, market share, competitive strategies, retail analysis and technological assessments so often misses the mark.
Harvard Business Review
NOVEMBER 5, 2012
The continuum essentially represents a corporate hierarchy of needs, akin to the famous personal-development hierarchy created by psychologist Abraham Maslow. This often causes board disruption and sends damaging signals to financial markets. Poor team dynamics fracture boards and lead to power struggles.
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