Remove Finance Remove Marketing Remove Mauborgne
article thumbnail

How To Innovate And Grow Via Nondisruptive Creation

Eric Jacobson

Chan Kim and Renee Mauborgne. Kickstarter : Public idea financing without displacing investors or banks. How to assess the size of the market potential and how to scope the opportunity so it becomes practically and emotionally feasible to act on. Chan Kim and Renee Mauborgne W. 1B+ current valuation.

article thumbnail

World Business Forum – Top 10 Speakers | N2Growth Blog

N2Growth Blog

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

Blog 353