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A finance expert who wants now to expand into marketing or customer dealings can choose from a myriad of short courses that deal in the same fields. . As people advance in their industry, they may need to develop leadership, finance, or accounting skills, which they can acquire through these EMBAs or short business courses.
The situation is somewhat like the one American industrial companies faced in the 1970s and '80s when product quality slipped but was covered up by marketing and moving up-market. Too many students are distracted and disengaged. Other fields do this. Graduating law students have to pass bar examinations in order to practice law.
Previously it focused on quantitative analysis in areas such as finance and operations, with little emphasis on other aspects of organizational life. MBA programs responded by expanding their offerings in areas such as strategy, organizationalbehavior and leadership. So ask yourself: What market am I in now?
Higher-ambition leaders are able to integrate multiple business disciplines (strategy, ethics, marketing, finance and so on) into a coherent, systemic approach for building a great company. For example, in finance courses students learn that profitability and return on assets is the measure of business success.
For the past 15 years, I have relied on Debbie Laskey's Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends. However, from the first moment in my first marketing course, I found my calling. Question: What company brands impress you the most, and why?
Any manager who has ever tried to shift organizationalbehaviors by rolling out a new piece of software knows this well. Adam Richardson, Assistant VP of Strategy and Marketing at global innovation firm frog design , is the author of Innovation X: Why a Company's Toughest Problems are its Greatest Advantage.
Research by organizationalbehavior scholars Justin Berg, Jane Dutton, and Amy Wrzesniewski has shown that people can be quite imaginative and effective at reimagining the design of their job in personally meaningful ways. If you love interacting with others but feel lonely, can you find ways to partner more on projects?
I'm not sure Godin's work classifies as leadership…though I do read it every day, it's more for marketing tips and deep thoughts. I did notice two missing blogs: Positive OrganizationalBehavior at [link]. Great work… [link] davidburkus Good list. And LeaderLab at [link].
Business history is full of examples of companies that grew remarkably fast – often aided by acquisitions – and became the darlings of the stock market, only to collapse after a period of high growth and corresponding pressure. The conclusion: Great organizational communities create great financial results.
Or, would it be better to remove color as a potential market place differentiator and, instead, offer “Any color you like, as long as it’s white”? Is there a place for an aircraft manufacturer to offer their airline customers 108 shades of white paint, as did an aerospace company in the 1990s?
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