Finance Marketing Pharmaceuticals Team 
Harvard Business Review
JULY 17, 2014
When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. Rajamannar involved finance early. His artillery: Advanced Big Data analytics. Inside Intel.
Strategy Driven
APRIL 3, 2014
Crafting and writing a branded healthcare executive resume, that differs from the traditional medical resume, can make a significant difference in your executive job search results and improve the opportunities to land that next-level position in pharmaceutical, biotech and medical device industries. You must appeal to all of these audiences.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marshall Goldsmith
FEBRUARY 8, 2018
Deepa Prahalad – Focused on design and emerging markets. Rod MacKenzie – Executive Vice President, Chief Development Officer for Pfizer, member of Pfizer’s Executive Leadership Team. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Darek Lenart – Senior VP HR, Finance MasterCard. ’ Game.
Harvard Business Review
SEPTEMBER 21, 2015
Terry, a highly regarded marketing associate in a pharmaceutical firm, had just been asked to lead a marketing team. But problems arise when there’s no ongoing dialogue with team members, peers, and bosses about the definition of “success” and “results”— and who is responsible for what.
Harvard Business Review
JUNE 16, 2016
In July 2015, Novartis launched its new heart failure drug, Entresto, which Forbes in 2014 predicted would be a blockbuster — with expected sales of $10 billion annually — as the potential market in the US exceeds 5 million people with a heart failure condition. The failure stemmed from resistance in the U.S.
Harvard Business Review
NOVEMBER 9, 2011
That's what we found when we studied the top management teams of companies in Europe over the past three years. Part of the problem may be in the backgrounds that companies desired: 85% of COOs had experience in operations, strategy, or finance. Does your COO have the best shot at becoming the next CEO?
Harvard Business Review
APRIL 19, 2016
Imagine the changes afoot in the pharmaceutical, medical device, automotive, and consumer electronics industries. Executive teams need to assess their industries’ and companies’ time horizons for the technology, because they will have a huge amount of strategic and business process planning to do before their companies adopt it.
Expert insights. Personalized for you.
13 
Let's personalize your content