Remove Finance Remove Marketing Remove Ramaswamy
article thumbnail

LVMH, Hermès, and the Danger of Going 'A Little Bit Public'

Harvard Business Review

Academically, there are a multitude of studies which have found one superior to the other, in a variety of different markets, country, and controlling group cultures. However, as a result of pressure by some family members to cash out of the company in the early 1990s, the company listed 25% of its voting shares on the public market.