Finance Marketing Stage-Gate 
Leading Blog
NOVEMBER 3, 2023
Even worse, functional processes — finance, human resources, sales, etc. It’s helpful to first understand the various stages involved in improving business processes. Synchronize siloed processes : Imagine if ATC activities were standard but siloed off from other aviation processes, such as airport gate management.
Strategy Driven
JULY 27, 2020
Growth is almost always achieved by getting new customers, and new customers are almost always achieved by reasonable, effective marketing. That’s why marketing is such an essential thing for startups to nail. When looking for funding at any stage, a strong customer base will make the whole process infinitely easier.
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Mills Scofield
DECEMBER 5, 2014
Once upon a time, before the era of big data analytics, corporations had similarly routine business growth issues and threats: i.e.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market.
Miles Anthony Smith
NOVEMBER 7, 2019
65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!
Strategy Driven
JUNE 5, 2019
All of these factors can impact your new business’s bottom line, and you don’t want to enter into an unprofitable business from the start because you overlooked an important question or two in the preliminary stages. What kind of branding and marketing already exists. Branding and marketing are crucial in today’s connected world.
Harvard Business Review
APRIL 26, 2017
It’s been more than 25 years since Bill Gates dismissed retail banks as “dinosaurs,” but the statement may be as true today as it was then. The marketing, underwriting, and servicing of SME loans have largely taken a backseat. Gates’ original quote contended that the dinosaurs can be ”bypassed.”
Harvard Business Review
MAY 27, 2014
The two were sitting on stage at Radio City Music Hall chatting about business-y stuff when the retired GE CEO made the suggestion, and I was a little surprised when the retired IBM CEO didn’t dismiss it out of hand. Communication Finance Getting buy-in' Are today’s investors really that horrible? Short answer: no.
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