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Is Leadership Development the Answer to Low Employee Engagement? (Yes.)

N2Growth Blog

This White Paper is excerpted and adapted from Ultra Leadership: Go Beyond Usual and Ordinary to Engage Others and Lead Real Change (Giuliano, Lioncrest, 2016). Some may be engineers, marketers, finance directors, or salespersons. Where are we?

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Complimentary Resource – Best Practices for a BI and Analytics Strategy

Strategy Driven

A growing number of organizations are moving toward having more pervasive Business Intelligence (BI) by turning to evidence-based decision making supported by a range of BI and analytics technology and processes that enable decision makers to have the best possible intelligence about customers, finances, operations, suppliers, and the market.

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Money Saving Strategies For YOUR Business

Strategy Driven

Outsource your marketing. Marketing is not a luxury or a frivolity, it’s a vital tool in ensuring your business’ reach and longevity and it’s not an area where you should skimp. You may not find it prudent to outsource your entire marketing strategy. Substitute traditional advertising with inbound marketing.

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The Problem with the Profit Motive in Finance

Harvard Business Review

has a new "white paper" out with the rah rah title, " Financial Services: Safer & Stronger in 2012." But in financial markets, it's problematic. You can make a lot of money in finance doing things that are bound blow up in someone's face a few years down the road. The largest U.S.

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Africa’s Entrepreneurs Can’t Be Restrained by Fear of Failure

Harvard Business Review

Programs should be launched that enable failed entrepreneurs to get back onto the ladder, by providing access to finance and business support. New incubators are rising every day and private initiatives like Generation Enterprise and InChallenge are training promising young entrepreneurs. They must focus on: Creating better safety nets.

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To Increase Sales, Get Customers to Commit a Little at a Time

Harvard Business Review

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. You can do the same for resale value, maintenance, driver retention (useful data if you run a fleet), and financing costs.

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What If You Could Learn Design from Apple?

Harvard Business Review

Content marketing is a start, but articles and posts on social media don’t go deep enough. It’s time to flip the corporate university inside out, blending marketing with learning to create relationships beyond the transaction. P&G Professional serves the “away from home” market for commercial cleaning.

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