Finance Marketing Yield Management 
Strategy Driven
MARCH 30, 2011
Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim J. These insights must derive from a marketing orientation of the firm with a clear economic understanding of value exchange.
Harvard Business Review
JANUARY 26, 2012
Nike believes so strongly in the growth and profitability of the "auto-analytic" market that it it's about to launch a " FuelBand " that measures oxygen consumption, motion, steps taken per day, and more. However, using personal data (emails, calendars, etc) and spreadsheets, some practitioners are developing personal yield management tools.
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