Harvard Business Review

FEBRUARY 29, 2012

These two key functions — Marketing and Service — are regularly discussed as shaped by social era dynamics. It will help us decide what we make, how much we make, and how we finance that production. Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience.

Porter 20

Porter Mass Marketing Supply Chain Retail 20

Harvard Business Review

MAY 26, 2014

New ventures, for example, often complain that the corporate finance function requires them to meet budget or lose bonuses or funding; or they can’t recruit the talent they need because of the corporate job evaluation approach.

Mass Marketing 13

Mass Marketing Brand Disruptive Innovation Advice 13

Harvard Business Review

APRIL 25, 2011

Successful companies between $5 million and $50 million in revenues can't get the capital they need to expand their operations and hire more people in city neighborhoods where the best social program is a job. And it's easier to sell to a monolithic mass market than to the diverse and dynamic collection of markets that we call a city.

Real Estate 15

Real Estate Mass Marketing Banking Asset Management 15

Harvard Business Review

APRIL 15, 2014

If you’re in automotive, you might look at other highly regulated industries, like healthcare and finance, which manage to experiment considerably despite stringent regulatory environments. Consider investing more per customer, rather than investing in the operations that deliver quality. Look across adjacent industries.

Brand 9

Brand Products Productivity Mass Marketing 9

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market).

Mass Marketing 9

Mass Marketing Transportation Depreciation Short-term 9