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How To Innovate And Grow Via Nondisruptive Creation

Eric Jacobson

Chan Kim and Renee Mauborgne. Nondisruptive creation has three distinctive characteristics : First : It can be generated by a scientific invention or a technology-driven innovation. But it can also be generated without science or technology-drive innovation. Chan Kim and Renee Mauborgne W. 1B+ current valuation.

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World Business Forum – Top 10 Speakers | N2Growth Blog

N2Growth Blog

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

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