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It’s important to understand that vision statements are design oriented, while missionstatements are execution oriented. In fact, it is the corporate vision that should determine its mission. The vision is bigger picture and future oriented, while the mission is more immediately focused on the present.
Even worse is when those sound-bites are used in an attempt to make statements which embolden a corporate position that doesn’t really even exist to begin with.
At first it was an unconscious sense of it, but some years back, after spending several months doing an exercise from Stephen Covey on designing a personal missionstatement, that purpose became conscious. I write about the importance of that purpose for one's success and satisfaction on my blog this month (www.empireofhope.com).
Despite the diverse range of industries--business, sports, technology, finance, education, and the arts--each of these successful institutions share a common bond: they are world-class industry leaders and have repeatedly outperformed their competition. "At People Defining a behavioral code for the organization. Related articles.
Yet I’ve seen so many companies with lofty-sounding “missionstatements” and “core values” that have the most toxic workplaces imaginable. But for the truly great leaders I’ve studied, the people factor is just as vital as the technology or money one.
Stay on top of all technological advances pertaining to marketing. Content marketing cannot be done by someone in finance that kinda dabbles in writing. Take your time to make sure your content is aligned with your missionstatement and target audience. If we build it, they will come" is the biggest marketing mistake.
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