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Brand-building is a function that business leaders, owners, and general managers – the people responsible for the culture, core operations, and customer experiences of an organization – must drive. Ultimately, though, the best brand councils operate with the goal of making themselves unnecessary.
And although senior managers’ remuneration was tied to Contect’s overall sales and operating profits, the head office had relatively little control over the 30,000 projects the company had underway at any given time. It hits our collective reputation and our finances.” But it would take a lot of socialcapital.
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