Harvard Business Review

AUGUST 20, 2018

Because the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. The mantra of “ first-mover advantage ,” the idea that winners are the ones who are the first entrants in their markets, became the conventional wisdom in Silicon Valley.

IPO 8

IPO First-mover Advantage Business Model Agility 8

Harvard Business Review

JULY 25, 2012

Its story starts like many success stories do: An innovative concept coupled with a first-mover advantage, enabling a rapid physical expansion and generating increasing returns to scale. And there was new domestic competition from stores like Target and Wal-Mart, as well as growth in emerging markets.

Strategy 15

Strategy First-mover Advantage Pharmaceuticals Learning-by-Doing 15

Harvard Business Review

JANUARY 8, 2013

They may be strategizing their way to first mover advantages and positions that leave few if any attractive options in the market. The danger, of course, is that while we are using uncertainty as an excuse to put off making strategic choices, the competition may be doing something else entirely.

Uncertainty 10

Uncertainty Strategy First-mover Advantage Fashion 10

Harvard Business Review

DECEMBER 5, 2012

In contrast, consider the following: Pfizer's blockbuster drug Viagra was patented in 1996, and went on the market in 1998. Before long, despite all the first mover advantages of Viagra, the competitors reduced Viagra's market share from over 90% to around 50%.

Business Model 9

Business Model Innovation First-mover Advantage Apparel 9

Harvard Business Review

AUGUST 6, 2012

Toyota's decade-long investment in its Prius sub-brand ultimately succeeded in strengthening the company's reputation as a respected product innovator while allowing Toyota to capture first-mover advantage in the fast-growing hybrid category. Enable organizational agility. Broaden perspectives.

Innovation 16

Innovation First-mover Advantage Chemicals Agility 16

Harvard Business Review

MARCH 6, 2013

Mobile technology presents all marketers with a tantalizing proposition. The chance to tap into this ever-present and intimate consumer channel at such tremendous scale seems like a no-brainer for marketers. But marketing spend on mobile pales in comparison to time spent there by consumers. At my company, Mondel?z

Strategy 9

Strategy Advertising First-mover Advantage ROI 9

Harvard Business Review

DECEMBER 28, 2017

This is promising for a market formerly dubbed the “breadbasket of Africa.” ” Once one of Africa’s most developed markets – with a solid education system, good infrastructure, and a relatively large middle class – decades of mismanagement have cost Zimbabwe. . billion a decade later.

Banking 8

Banking First-mover Advantage Politics Finance 8

Harvard Business Review

OCTOBER 4, 2012

To ensure first mover advantage, the schedule was extremely aggressive. Or begin building a capability in global innovation now to take advantage of lower development costs, faster time to market, and, most important, the ability to leverage dispersed knowledge to gain competitive advantage.

Globalization 15

Globalization Innovation Team First-mover Advantage 15

Harvard Business Review

OCTOBER 4, 2012

To ensure first mover advantage, the schedule was extremely aggressive. Or begin building a capability in global innovation now to take advantage of lower development costs, faster time to market, and, most important, the ability to leverage dispersed knowledge to gain competitive advantage.

Globalization 15

Globalization Innovation Team First-mover Advantage 15

Harvard Business Review

AUGUST 28, 2017

Thirty percent of early AI adopters in our survey — those using AI at scale or in core processes — say they’ve achieved revenue increases, leveraging AI in efforts to gain market share or expand their products and services. Furthermore, early AI adopters are 3.5

Survey 12

Survey Execution First-mover Advantage Technology 12

Harvard Business Review

NOVEMBER 7, 2018

Those benefits fall into three categories: To jumpstart network effects that provide a first-mover advantage: Many of the projects being built using blockchain technology are “protocols” that govern the interactions between users in a decentralized autonomous network.

Cost 8

Cost Decentralization Finance Entrepreneur 8

Harvard Business Review

OCTOBER 12, 2018

It also must face a diverse set of national regulatory restrictions, such as those that limit what content can be made available in local markets. In France and India, for example, homegrown leaders offer local-language video content, thus depriving Netflix of first-mover advantage.

First-mover Advantage 8

First-mover Advantage Globalization Content Marketing 8

Harvard Business Review

OCTOBER 12, 2018

It also must face a diverse set of national regulatory restrictions, such as those that limit what content can be made available in local markets. In France and India, for example, homegrown leaders offer local-language video content, thus depriving Netflix of first-mover advantage.

First-mover Advantage 8

First-mover Advantage Globalization Content Marketing 8

Harvard Business Review

APRIL 3, 2017

For example, Uber made a Where to Play choice that included China because it’s a huge and important market. It turned out that Uber’s How to Win had a lot to do with building a first-mover advantage in markets like the U.S.; But it didn’t work in the Where to Play of China.

First-mover Advantage 15

First-mover Advantage Retail Strategy Pharmaceuticals 15

Harvard Business Review

APRIL 29, 2013

Every new market I look at seems to have an Amazon-style copycat — a website that looks, functions, and sells products a lot like a well-known online retailer. In India there''s Flipkart , in Russia there''s Ozon , and in Thailand, Indonesia, and other South East Asia markets there''s Lazada. In some cases this is true.

Globalization 8

Globalization First-mover Advantage Retail Business Model 8

Harvard Business Review

JANUARY 23, 2013

Clearly there is a first mover advantage in some cases: Chris Brogan developed a passionate following as an early blogger, and Guy Kawasaki jumped onboard Twitter and became a powerhouse there. At the New Media Expo, I also interviewed Nick Harris, head of digital marketing for Benjamin Moore.

Media 10

Media First-mover Advantage Early Adopters ROI 10

Harvard Business Review

MAY 28, 2015

According to our report The Power of the Purse: Engaging Women Decision Makers for Healthy Outcomes , which was based on a multi-market survey of 9,218 respondents in the U.S., Women account for a significant chunk of the market. Fifty-nine percent of women in our multi-market sample are making health care decisions for others.

Health Care 8

Health Care Industry First-mover Advantage Market Segmentation 8

Harvard Business Review

JUNE 12, 2012

But America's edge is eroding fast as it struggles to keep first-mover advantage over its innovations. Even though emerging markets have yet to reproduce the broad-based alchemy of the Silicon Valley ecosystem, they are rapidly training and recruiting the elite slice.

First-mover Advantage 10

First-mover Advantage GDP Technology Biotechnology 10