Harvard Business Review

JANUARY 25, 2011

LivingSocial is not the first to create a compelling coupon offer. That honor goes to the market leader, Groupon. But a new study shows that no amount of buzz, excitement or first mover's advantage will lead a product to sustained growth. million units sold in a single day ).

First-mover Advantage 16

First-mover Advantage Venture Capitalist Dunning Early Adopters 16

Harvard Business Review

AUGUST 6, 2012

In an era of intense globalization, rapid demographic change and accelerating technological progress, the best companies for leadership recognize the value of innovation, putting it at the heart of their corporate culture and using this targeted, focused innovation to drive shareholder value and improve efficiency. Broaden perspectives.

Innovation 18

Innovation First-mover Advantage Chemicals Agility 18

Harvard Business Review

AUGUST 27, 2018

stock exchanges has declined by almost 50% from its peak in 1996, despite dramatic increase in aggregate market capitalization. firms gravitate towards digital strategies, firms have less need for elaborate finance, marketing, production, distribution, accounting, and human resource departments. stock exchanges.

IPO 14

IPO Company First-mover Advantage Intangible Assets 14

Harvard Business Review

JANUARY 8, 2013

This is an argument I hear particularly often in high-technology sectors. They may be strategizing their way to first mover advantages and positions that leave few if any attractive options in the market. There isn't enough certainty, they argue, to be able to do strategy effectively.

Uncertainty 14

Uncertainty Strategy First-mover Advantage Fashion 14

Harvard Business Review

DECEMBER 5, 2012

In contrast, consider the following: Pfizer's blockbuster drug Viagra was patented in 1996, and went on the market in 1998. Before long, despite all the first mover advantages of Viagra, the competitors reduced Viagra's market share from over 90% to around 50%. Was Zara better at protecting its innovation?

Business Model 12

Business Model Innovation First-mover Advantage Apparel 12

Harvard Business Review

AUGUST 28, 2017

While it’s clear that CEOs need to consider AI’s business implications, the technology’s nascence in business settings makes it less clear how to profitably employ it. While investment in AI is heating up, corporate adoption of AI technologies is still lagging. Furthermore, early AI adopters are 3.5

Survey 15

Survey Execution First-mover Advantage Technology 15

Harvard Business Review

MARCH 6, 2013

Mobile technology presents all marketers with a tantalizing proposition. The chance to tap into this ever-present and intimate consumer channel at such tremendous scale seems like a no-brainer for marketers. But marketing spend on mobile pales in comparison to time spent there by consumers. At my company, Mondel?z

Strategy 11

Strategy Advertising First-mover Advantage ROI 11