Harvard Business Review

JANUARY 23, 2014

For over an hour, the panel discussed all of the innovative projects they’d worked on — spanning projects from Google Fiber to ad bidding technologies at Facebook. Yes, all of the panelists were speaking broadly on innovative projects. But innovation is a word that means a wide variety of things to a wide variety of people.

Innovation 8

Innovation Disruptive Innovation Fixed Assets Project 8

Harvard Business Review

JANUARY 3, 2011

Focus on capabilities rather than just fixed assets: Fixed assets, including brands, are more difficult to leverage across diverse businesses and tend to expire, become obsolete, or give way to related services. Define precisely how your way to play adds value for your chosen customers (e.g.,

Strategy 15

Strategy Fixed Assets Competitive Advantage Long-term 15

Strategy Driven

MARCH 18, 2011

These choices historically conferred advantage – first-mover, scale – but asset-based scale advantages have diminished in recent years, thanks to technology, cheap information, and outsourcing. Assets are important, but they are, increasingly, table stakes in most competitive industries; everyone in the game has them.

Resources 51

Resources Industry System Strategy 51