Remove Fixed Assets Remove Market Penetration Remove Marketing
article thumbnail

How Likely Is Your Industry to Be Disrupted? This 2×2 Matrix Will Tell You

Harvard Business Review

For the former, we examined the presence and market penetration of disruptor companies; we also considered incumbents’ financial performance. Previously strong barriers to entry have perished; fixed assets such as car fleets, hotels, bank branches, and landline infrastructure have become weaknesses.