Remove Fixed Costs Remove Innovation Remove Marketing
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The New Psychology of Business Models

Ask Atma

What about doing market research?” process, some market research can still be done during the idea development stage. It is now possible to shift a large part of the market research into the product development phase. First, you would do market research to gain some insight into a potential market or an underserved market.

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Five Rules for Innovating in a Shaky Economy

Harvard Business Review

When stock markets gyrate and growth prospects darken, it's tempting to rein in innovation programs and hoard cash. Re-visit big, inflexible projects — The 80/20 rule often applies to corporate innovation portfolios; a few projects consume the lion's share of cash.

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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

It is useful to to distinguish between two broad classes of business models Cost Structures: cost cost-driven and value-driven from the following categories Cost-driven, Value-driven. These are: Customer Segments – An organization serves one or several customer segments. Technology and its role in travel 2.0

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The More Climate Skeptics There Are, the Fewer Climate Entrepreneurs

Harvard Business Review

But how does the presence of climate skeptics affect the market for climate-related innovation? A drug company must incur a large fixed cost to do the basic research, so it has strong incentives to predict what the demand for the drug will be if its research succeeds. Suppose that there was only one bald man in the world.

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How Industry Giants Can Create Corporate Breakthroughs

Harvard Business Review

Most large corporations will admit to struggling with innovation. But in reality most companies, particularly those that manage to last for any reasonable period of time, do day-to-day innovation extremely well. Corporations can''t hope to innovate faster than the hordes of start-ups that nip at their heels.

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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

Gimmy’s task was clear but highly demanding: to reimagine the way BMW innovates. To fill the void and build such a new BMW startup unit, Gimmy partnered with an experienced innovation manager from BMW, Matthias Meyer. Gregor and BMW faced a crucial question: “How can the BMW Group, as a company, co-innovate with startups?”

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Why Spotify Will Kill iTunes

Harvard Business Review

But innovation theory can provide a crystal ball; theory could have predicted iTunes' success and it's currently predicting Spotify's success. To appreciate the truth of this claim, it's vital to understand one of Clayton Christensen's theories on marketing and product development: Jobs-to-be-done. It's business model innovation.