Five Rules for Innovating in a Shaky Economy
Harvard Business Review
AUGUST 11, 2011
When stock markets gyrate and growth prospects darken, it's tempting to rein in innovation programs and hoard cash. Re-visit big, inflexible projects — The 80/20 rule often applies to corporate innovation portfolios; a few projects consume the lion's share of cash. The company has invested in this brand's innovation in many ways.
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