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Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

JUNE 7, 2018

Mulally also drove Ford's engineers to define Ford’s “DNA,” as Derrick Kuzak, Ford’s global product chief, called it—the “genome that was designed to and engineered to convey quality, innovation, and style.” But one angle that hasn't yet been covered is the brand-inspired cultural revolution he led inside the organization.

Brand

Brand BPR FOB Automotive

Generation to Generation: How to Save the Family Business

Harvard Business Review

APRIL 10, 2014

Consider this: In the United States alone, family-owned businesses (FOBs) are responsible for 60% of total US employment and generate 78% of all new jobs. A similar percentage held advanced degrees: 75% of FOB directors and 77% of non-FOB directors. Furthermore, less than a quarter of FOB directors (vs. Director Profiles.

FOB

FOB Diversity Talent Management How To

Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Generation to Generation: How to Save the Family Business

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