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Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

By identifying “300 different characteristics—from the chirps on the electronic key fob to the clunk of a closing door—that define the personality of its vehicles,” Ford developed a common design language that made it easier to develop single products to sell in all markets.

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Win One Free Catalyst West Ticket Today!

Ron Edmondson

As an added bonus, you can use Rate Code FOB when registering for an additional 10% off of Catalyst ticket prices! Easy enough? Just to tease you a bit, here’s a preview of what you can expect: Catalyst West 2011 Preview from Catalyst on Vimeo.

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Marketing for the Extremely Shy

Harvard Business Review

It's easy to imagine, as some of these executives and business owners do, that you can just "hire a marketing person" to take care of it. So here is my advice to the shy and recalcitrant: Recognize the difference between marketing and sales. There's often a lot of confusion about marketing and sales. Which means.

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Generation to Generation: How to Save the Family Business

Harvard Business Review

Consider this: In the United States alone, family-owned businesses (FOBs) are responsible for 60% of total US employment and generate 78% of all new jobs. A similar percentage held advanced degrees: 75% of FOB directors and 77% of non-FOB directors. Furthermore, less than a quarter of FOB directors (vs. Director Profiles.

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