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Online Focus Groups As Effective As In-Person

The Horizons Tracker

Research from the University of Texas Health Science Center at Houston suggests that online focus groups are an effective way to gather data on even the hardest to reach constituents. The author was concerned that an online focus group would reduce participation and ultimately lower the quality of data collected.

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How to Be a Better Team Leader: A Case Study

Let's Grow Leaders

After all this was a recognition focus group for the top reps in this enormous call center. Team Leader Turmoil “I used to be one of those disengaged reps, you’re talking about.” We were all a bit shocked by Mike’s response. Several of whom were on the short-list to become team leaders.

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Meet people where they are

Lead Change Blog

Over the last few months, the organization has done its due diligence—conducting focus groups and surveys; studying program participation; reviewing revenue, expenses, and donor history; checking out its competitors and assessing its differentiators; doing [.]

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Three Simple Secrets to Running a Remarkable Meeting

Let's Grow Leaders

I’ve heard these words so frequently, in focus groups, in one-on-ones, and even behind closed doors with seasoned managers. ” “I don’t know why we even try! We make a decision and by the time we get back together, no one has done anything we agreed to.” ” Sound familiar?

Consensus 412
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A Manager’s Guide to Better Decision Making

Let's Grow Leaders

And then, someone else starts talking about the need for focus groups. The team starts out talking about whether to change up schedules and then suddenly the conversation shifts to which training partner to use. The discussion is confused, perplexing, and wastes time because the question isn’t clear.

Consensus 619
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An Army of One

General Leadership

The result of numerous focus groups and interviews with soldiers, it is designed to convey the idea that joining the Army will help someone gain not only physical and emotional strength, but strength of character and purpose as well. Eventually, senior military leaders recognized the “Army of One” slogan missed the mark.

Bond 400
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3 Consequences of Promoting the Smart, Successful Jerk (with video)

Let's Grow Leaders

I’ve been in enough focus groups across enough companies to tell you–when you promote the jerk, people assume it’s the jerk behavior that sealed the deal. Another shoulder shrug, and there you are defending his obnoxious moves, helping him to move on and get out of your hair. Everyone’s Taking Notes.

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