Remove Focus Group Remove Goal Remove Marketing Remove Strategic Planning
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X or Y: Are You Patronizing or Partnering?

The Practical Leader

I facilitated a strategic planning session for senior executives. One of the core strategic imperatives they felt vital to their success in the coming year was a “People Strategy.” Do it with people to meet shared goals. Management decides who gets rewarded and recognized for meeting their goals.

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The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

Strategy Driven

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative. Do not run your “foundation” out of a corporate marketing department. Conduct focus groups.

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The Big Picture of Business: The Colonel and Me

Strategy Driven

Rather than discussing the taste of the food, I asked about his desired legacy and the Big Picture goals of the organization. I come in after the wrong consultants have given bad advice, after knee-jerk reactions to changing business climates had taken tolls on existing market players. ’ I commissioned focus groups.