Mills Scofield

DECEMBER 5, 2014

.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market. Back then, they would run focus groups to see what customers liked/didn''t like about the product and would check competitors that began to do well.

Stage-Gate 128

Stage-Gate Productivity Products Innovation 128

HR Digest

OCTOBER 27, 2023

We delve into the pivotal milestones that define Dávila’s exceptional leadership journey, painting a vivid portrait of his strategic acumen and the collaborative spirit steering Aon EMEA toward unparalleled success. In my view, employee engagement operates like the stock market exchange. For me, leadership is all about teamwork.

Leadership 98

Leadership Agility Diversity Industry 98

Tony Mayo

MARCH 10, 2010

Steps to Organizing a Customer Listening Session Be explicit about the corporate goals the listening session is meant to support, e.g., growth, margin, line expansion, service offerings, locations, market positioning, etc. A focus group is not a survey. Plan to have 6-12 participants. Prepare and test questions in advance.

Mayo 158

Mayo Execution Executive Coaching How To 158

HR Digest

MARCH 13, 2025

From revamping hiring to rethinking leadership tracks, DEI at work isnt a quick fix. Teams that mirror the worlds diversity dont just react to markets; they anticipate them. Johnson & Johnson nails this with its Womens Leadership & Inclusion initiative, pairing female and minority talent with top brass.

Morale 52

Morale Products Productivity Diversity 52

Coaching Tip

OCTOBER 6, 2011

But the years away reportedly helped him develop his leadership style and begin ceding more responsibilities to others. A reporter who asked Jobs about the market research that went into the iPad was famously told, "None. He was a focus group of one, the ideal Apple customer, two years out. As he told Inc.

Micromanagement 77

Micromanagement Leadership Styles Focus Group Magazine 77

In the CEO Afterlife

SEPTEMBER 8, 2015

One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. Moving on your instincts is not seat-of-the-pants leadership. Information doesn’t necessarily mean understanding. Understanding comes in many shapes and forms.

Power 100

Power Competitive Advantage Information Airlines 100

Tanveer Naseer

APRIL 25, 2011

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

Engineering 182

Engineering Reference Incentives Merchandising 182

Tanveer Naseer

APRIL 25, 2011

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

Engineering 182

Engineering Reference Incentives Merchandising 182

LDRLB

APRIL 13, 2020

Or how about this one: “Undisputed marketplace leadership.” Is it market share of products? And how are we defining leadership? Is it a plurality—just the largest market share? And this is a Fortune 500 company that we’re not going to name for various legal reasons. Is it for the industry?

Mission Statement 120

Mission Statement Motivation Long-term Customer Loyalty 120

Miles Anthony Smith

DECEMBER 10, 2018

Glean These 19 Ideas & Tips to Skyrocket Your Success Note: This post was written in collaboration with Victoria Greene , an ecommerce brand marketing consultant, freelance writer, and small business owner with a pulse on the future of online selling. See if you can't put a small focus group together, preferably strangers.

Tips 95

Tips Learning-by-Doing Long-term Industry 95

Innovation Excellence

AUGUST 7, 2020

We immerse ourselves into the comprehension of the company, its organization, its market, its users. Depending on where our client stands, we can help him reach a better strategic understanding through a thorough market research. We also work on SEO, CRM, marketing automation to coordinate the entire digital ecosystem.

Workshop 75

Workshop KPI Brand Project 75

HR Digest

MAY 15, 2024

This involves aligning the TNA with the company’s strategic priorities, such as improving financial performance, enhancing operational efficiency, or expanding into new markets. Focus group discussions with a diverse group of employees can also provide a deeper understanding of the organization’s training requirements.

Analysis 132

Analysis Training Compliance Objective 132

The Practical Leader

MAY 29, 2019

” They identify five ways leaders can provide stronger change leadership: Don’t just set up training programs — create a learning culture. Look beyond the “spot market” for talent. It’s been a vital focus for many of our leadership team retreats and culture development work.

Agility 55

Agility Organization Henderson Focus Group 55

Skip Prichard

JUNE 22, 2020

Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market. It must be continuously nurtured, supported, and cultivated as business needs or the market changes, while still adhering to fundamental beliefs and values. The right culture attracts and retains better talent.

How To 113

How To Middle Management Reputation Short-term 113

Strategy Driven

NOVEMBER 29, 2013

But how can management achieve that if they can’t believe what customers tell their market researchers? The new global consumer appears to be a bundle of contradictions who keeps secrets from marketers and sometimes lies to us. A customer-centric brand is clearly a priority today for most organizations. Serve Memorably.

Globalization 50

Globalization Bottom-up Brand Competitive Advantage 50

The Practical Leader

SEPTEMBER 27, 2023

.” Four Steps to Balancing Agile Leadership and Innovation Management Agile organizations are knowledge-creating cultures thriving on controlled chaos. The first two stages depend on people or leadership skills. It needs a user-friendly, easy process to gather that experience and market intelligence.

Innovation 59

Innovation Agility Strategic Planning Learning-by-Doing 59

LDRLB

APRIL 13, 2020

Or how about this one: “Undisputed marketplace leadership.” Is it market share of products? And how are we defining leadership? Is it a plurality—just the largest market share? And this is a Fortune 500 company that we’re not going to name for various legal reasons. Is it for the industry?

Mission Statement 78

Mission Statement Motivation Long-term Customer Loyalty 78

Chartered Management Institute

MAY 31, 2023

As our CEO Ann Francke reminded us in a recent Bloomberg UK analysis of gender equality in UK business, the scarcity of senior women in executive committees and in leadership roles remains a pressing concern. If you would like to join a virtual focus group on 7 June from 11am–12pm, contact Ariana Carrano.

Conference 52

Conference Absenteeism Article Newsletter 52

Strategy Driven

JANUARY 26, 2011

This emerging social era is about engaging everyone around you to redefine what you do and how you do it – including sales, marketing, R&D, customer support, and product development. Building your Social Nation means changing what you think it means to build a company. Still skeptical? Then take a look at the hard numbers.

Media 66

Media Learning-by-Doing Open-book Company 66

Ron Edmondson

JUNE 15, 2011

I was interested in learning from Mark’s leadership. Here is an interview with Mark Schoenwald: How do you keep up with current trends and the market in our industry? Also, get out of the office and get into stores and online to understand the focus of merchandising and promotions. Lastly, ask the consumer.

CEO 58

CEO Chief Executive Officer Learning-by-Doing Delegation 58

Innovation Excellence

AUGUST 7, 2020

We immerse ourselves into the comprehension of the company, its organization, its market, its users. Depending on where our client stands, we can help him reach a better strategic understanding through a thorough market research. We also work on SEO, CRM, marketing automation to coordinate the entire digital ecosystem.

Workshop 44

Workshop KPI Brand Project 44

The Practical Leader

OCTOBER 26, 2022

” The Theory X leaders at the retreat had trouble seeing the disconnect between endorsing HR’s plans for engagement focus groups and gathering input; with their inclination to mandate office facetime. And they have a lot more choice in today’s job market. appeared first on The Clemmer Group.

Policies 59

Policies Morale Report Survey 59

Strategy Driven

APRIL 27, 2016

Based on recent focus groups with clients who are involved in buying/procurement departments, we heard loud and clear their frustration with trying to get someone on the phone to quote prices. MCA is a premiere international consulting and training organization that specializes in service delivery, sales and leadership performance.

Guidelines 50

Guidelines Hotels Follow-up Commitment 50

Harvard Business Review

FEBRUARY 25, 2014

Big data has become the X factor of modern marketing, the hero of every marketer’s story. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. Data, alone, isn’t what makes marketing move the needle for business.

Marketing 13

Marketing Reis Brand Retail 13

Strategy Driven

NOVEMBER 8, 2010

Marketing 101 principles still apply. Yes, set up a “focus group” of employees to serve as community leaders who will shepherd your company into the social networking world, but don’t put all of the power in their hands. Rolling out a community and just expecting people to join as friends or followers is a flawed philosophy.

Media 50

Media Follow-up Software Learning-by-Doing 50

HR Digest

APRIL 9, 2024

Leveraging a variety of listening methods, such as surveys, focus groups, department-wide fireside chats with leaders, and so on, we pull back the layers on the needs of our employees and tackle what matters most to them, while also keeping in mind the needs of our customer and business.

Human Capital 52

Human Capital Human Resources Diversity Education 52

Harvard Business Review

APRIL 23, 2012

When a consumer product company wants to know how a new product or new marketing campaign will perform, it doesn't rely solely on traditional market research surveys. It goes to test markets. It also provides the test bed for optimizing the marketing mix to support the full-scale launch.

Business Model 17

Business Model Marketing Mix Retail Entrepreneur 17

Harvard Business Review

FEBRUARY 15, 2011

When he was running a small division years ago, a manager we know, Christien (not his real name), promoted Laura to head a small group of designers. The division had just introduced a line of products aimed at an important new market segment. Almost immediately, Laura faced a major challenge. And sales were below forecast.

Influence 18

Influence Market Segmentation Direct Marketing Focus Group 18

Harvard Business Review

JULY 21, 2011

With the first approach, companies seek significant mismatches between their existing organizational capabilities and the markets they serve. They ask: Where are opportunities to introduce something totally unexpected in a market we already serve, with an offering we can deliver tomorrow with little additional investment?

Supply Chain 15

Supply Chain Sample Hedge Engineering 15

Harvard Business Review

JUNE 8, 2018

workforce — and companies will increasingly grapple with how to accelerate the development of those individuals for leadership positions. To address this challenge, J&J designed their Talent Acceleration Process (TAP) in 2012, which fast-tracks early- to mid-career individuals to senior leadership positions.

Development 16

Development Participative Conference Innovation 16

Harvard Business Review

JULY 24, 2017

Major organizational changes, covering everything from recruiting and branding to regulatory approvals and marketing, happened in rapid succession, with a hard deadline of 12 months to get it all done for the IPO — and 18 months from the IPO until our full separation from GE. Change management certainly tested us. What made them proud?

Management 15

Management IPO Diversity Long-term 15

Harvard Business Review

SEPTEMBER 15, 2014

Network members readily participated in focus groups and collaborated with Gilbert’s group to develop new programs and store designs. As Linda Hill and her colleagues have described, the company needed expert knowledge as it navigated the technically and ethically challenging waters of pharmaceutical development and marketing.

Gilbert 13

Gilbert Participative Cooper Network Economy 13

Harvard Business Review

AUGUST 31, 2018

Developing a diverse leadership pipeline can benefit companies in all sectors. And yet black women’s advancement into leadership roles has remained stagnant , even as the number of them in professional and managerial roles has increased. Sixteen women were interviewed and seven others participated in a focus group.

Management 15

Management Tacit Knowledge Diversity Leadership Pipeline 15

Harvard Business Review

DECEMBER 4, 2018

They get that having a diverse workforce is important to customers and critical to succeeding in a global market. Three of the most effective ways to find out are survey assessments, focus groups, and one-on-one conversations. Use independent facilitators to conduct focus groups.

Diversity 8

Diversity Focus Group Survey Attrition 8

Harvard Business Review

AUGUST 25, 2015

While it’s easy to think of the female market as homogenous, our research shows that cultural, geographical, and generational differences, as well as disparate sources of wealth, all affect how women view and allocate their wealth. The gender gap disappears though when you look at the sub-segments of the market in the U.S.

Survey 8

Survey Telecommunications Diversity Focus Group 8

Harvard Business Review

AUGUST 16, 2016

Better-quality feedback from customers and stakeholders, often because you’re asking them to actually buy something, rather than just spout opinions in a focus group. Marketing folks feel that could damage the brand, and the general counsel’s office frets about legal risks. A faster cycle time for developing ideas.

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

AUGUST 23, 2016

Measuring Marketing Insights. We also use the data to better identify the most effective channels and content to engage customers to better fit the stages of our new customer journey life cycle: Need – High-level messaging, including thought leadership strategies (articles, blog posts, etc.). Insight Center.

Company 8

Company Content Information Software 8