Mills Scofield

DECEMBER 5, 2014

.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market. Back then, they would run focus groups to see what customers liked/didn''t like about the product and would check competitors that began to do well.

Stage-Gate 128

Stage-Gate Productivity Products Innovation 128

HR Digest

OCTOBER 27, 2023

We delve into the pivotal milestones that define Dávila’s exceptional leadership journey, painting a vivid portrait of his strategic acumen and the collaborative spirit steering Aon EMEA toward unparalleled success. In my view, employee engagement operates like the stock market exchange. For me, leadership is all about teamwork.

Agility 98

Agility Leadership Diversity Industry 98

Tony Mayo

MARCH 10, 2010

Steps to Organizing a Customer Listening Session Be explicit about the corporate goals the listening session is meant to support, e.g., growth, margin, line expansion, service offerings, locations, market positioning, etc. A focus group is not a survey. Plan to have 6-12 participants. Prepare and test questions in advance.

Mayo 158

Mayo Execution Executive Coaching How To 158

Lead Change Blog

APRIL 18, 2016

But, when the time comes for the cows to be transported to market, herding can become a challenge. Create an on-going virtual customer focus group focused on policies, procedures and practices. Leadership has had its history of being characterized by a role of control. This is not a plea for revolt.

Policies 150

Policies Follow-up Banking Bureaucracy 150

Coaching Tip

OCTOBER 6, 2011

But the years away reportedly helped him develop his leadership style and begin ceding more responsibilities to others. A reporter who asked Jobs about the market research that went into the iPad was famously told, "None. He was a focus group of one, the ideal Apple customer, two years out. As he told Inc.

Micromanagement 77

Micromanagement Leadership Styles Focus Group Magazine 77

Strategy Driven

JUNE 6, 2014

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative. Do not run your “foundation” out of a corporate marketing department. Conduct focus groups.

Franchising 68

Franchising Marketing Strategy Strategic Planning 68

In the CEO Afterlife

SEPTEMBER 8, 2015

One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. Moving on your instincts is not seat-of-the-pants leadership. Information doesn’t necessarily mean understanding. Understanding comes in many shapes and forms.

Power 100

Power Competitive Advantage Airlines Information 100

Tanveer Naseer

APRIL 25, 2011

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

Engineering 181

Engineering Reference Incentives Merchandising 181

Tanveer Naseer

APRIL 25, 2011

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

Engineering 181

Engineering Reference Incentives Merchandising 181

LDRLB

APRIL 13, 2020

Or how about this one: “Undisputed marketplace leadership.” Is it market share of products? And how are we defining leadership? Is it a plurality—just the largest market share? And this is a Fortune 500 company that we’re not going to name for various legal reasons. Is it for the industry?

Mission Statement 120

Mission Statement Motivation Long-term Customer Loyalty 120

The Practical Leader

AUGUST 16, 2023

.” These are a bit extreme, but we’ve heard variations of these thoughts over the years in focus groups to survey a Client’s organizational culture. One morning, I asked a group of very quiet participants a series of questions about their organization’s climate and leadership effectiveness.

Energy 52

Energy Crisis Leadership Absenteeism 52

Miles Anthony Smith

DECEMBER 10, 2018

Glean These 19 Ideas & Tips to Skyrocket Your Success Note: This post was written in collaboration with Victoria Greene , an ecommerce brand marketing consultant, freelance writer, and small business owner with a pulse on the future of online selling. See if you can't put a small focus group together, preferably strangers.

Tips 95

Tips Learning-by-Doing Industry Long-term 95

HR Digest

MAY 15, 2024

This involves aligning the TNA with the company’s strategic priorities, such as improving financial performance, enhancing operational efficiency, or expanding into new markets. Focus group discussions with a diverse group of employees can also provide a deeper understanding of the organization’s training requirements.

Analysis 132

Analysis Training Compliance Objective 132

Skip Prichard

JUNE 22, 2020

Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market. It must be continuously nurtured, supported, and cultivated as business needs or the market changes, while still adhering to fundamental beliefs and values. The right culture attracts and retains better talent.

How To 115

How To Middle Management Reputation Short-term 115

The Practical Leader

MAY 29, 2019

” They identify five ways leaders can provide stronger change leadership: Don’t just set up training programs — create a learning culture. Look beyond the “spot market” for talent. It’s been a vital focus for many of our leadership team retreats and culture development work.

Agility 55

Agility Organization Henderson Focus Group 55

HR Digest

MAY 2, 2019

The HR Digest: Under your leadership, Kellogg Company has taken great strides in the field of diversity and inclusion (D&I). We seek (and listen to) qualitative feedback from our employees through our global opinion survey, focus groups and roundtables with our Business/Employee Resource Groups (B/ERGs).

Diversity 81

Diversity Human Resources Globalization Automotive 81

Strategy Driven

NOVEMBER 29, 2013

But how can management achieve that if they can’t believe what customers tell their market researchers? The new global consumer appears to be a bundle of contradictions who keeps secrets from marketers and sometimes lies to us. A customer-centric brand is clearly a priority today for most organizations. Serve Memorably.

Globalization 50

Globalization Bottom-up Brand Competitive Advantage 50

The Practical Leader

SEPTEMBER 27, 2023

.” Four Steps to Balancing Agile Leadership and Innovation Management Agile organizations are knowledge-creating cultures thriving on controlled chaos. The first two stages depend on people or leadership skills. It needs a user-friendly, easy process to gather that experience and market intelligence.

Innovation 59

Innovation Agility Strategic Planning Core Competence 59

LDRLB

APRIL 13, 2020

Or how about this one: “Undisputed marketplace leadership.” Is it market share of products? And how are we defining leadership? Is it a plurality—just the largest market share? And this is a Fortune 500 company that we’re not going to name for various legal reasons. Is it for the industry?

Mission Statement 78

Mission Statement Motivation Long-term Customer Loyalty 78

Chartered Management Institute

MAY 31, 2023

As our CEO Ann Francke reminded us in a recent Bloomberg UK analysis of gender equality in UK business, the scarcity of senior women in executive committees and in leadership roles remains a pressing concern. If you would like to join a virtual focus group on 7 June from 11am–12pm, contact Ariana Carrano.

Conference 52

Conference Absenteeism Newsletter Article 52

Strategy Driven

JANUARY 26, 2011

This emerging social era is about engaging everyone around you to redefine what you do and how you do it – including sales, marketing, R&D, customer support, and product development. Building your Social Nation means changing what you think it means to build a company. Still skeptical? Then take a look at the hard numbers.

Media 66

Media Learning-by-Doing Open-book Company 66

Ron Edmondson

JUNE 15, 2011

I was interested in learning from Mark’s leadership. Here is an interview with Mark Schoenwald: How do you keep up with current trends and the market in our industry? Also, get out of the office and get into stores and online to understand the focus of merchandising and promotions. Lastly, ask the consumer.

CEO 54

CEO Chief Executive Officer Learning-by-Doing Delegation 54

Strategy Driven

JUNE 7, 2013

I come in after the wrong consultants have given bad advice, after knee-jerk reactions to changing business climates had taken tolls on existing market players. ’ I commissioned focus groups. To test the premise, I staged a focus group dinner meeting at a prominent inner-city church, eliciting ideas and insights.

Franchising 60

Franchising Budgeting Pryor Consultative 60

The Practical Leader

OCTOBER 26, 2022

” The Theory X leaders at the retreat had trouble seeing the disconnect between endorsing HR’s plans for engagement focus groups and gathering input; with their inclination to mandate office facetime. And they have a lot more choice in today’s job market. appeared first on The Clemmer Group.

Policies 59

Policies Morale Report Survey 59

Strategy Driven

APRIL 27, 2016

Based on recent focus groups with clients who are involved in buying/procurement departments, we heard loud and clear their frustration with trying to get someone on the phone to quote prices. MCA is a premiere international consulting and training organization that specializes in service delivery, sales and leadership performance.

Guidelines 50

Guidelines Hotels Follow-up Commitment 50

Harvard Business Review

FEBRUARY 25, 2014

Big data has become the X factor of modern marketing, the hero of every marketer’s story. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. Data, alone, isn’t what makes marketing move the needle for business.

Marketing 12

Marketing Reis Brand Retail 12

Strategy Driven

NOVEMBER 8, 2010

Marketing 101 principles still apply. Yes, set up a “focus group” of employees to serve as community leaders who will shepherd your company into the social networking world, but don’t put all of the power in their hands. Rolling out a community and just expecting people to join as friends or followers is a flawed philosophy.

Media 50

Media Follow-up Software Newsletter 50

HR Digest

APRIL 9, 2024

Leveraging a variety of listening methods, such as surveys, focus groups, department-wide fireside chats with leaders, and so on, we pull back the layers on the needs of our employees and tackle what matters most to them, while also keeping in mind the needs of our customer and business.

Human Capital 52

Human Capital Human Resources Diversity Education 52

Harvard Business Review

APRIL 23, 2012

When a consumer product company wants to know how a new product or new marketing campaign will perform, it doesn't rely solely on traditional market research surveys. It goes to test markets. It also provides the test bed for optimizing the marketing mix to support the full-scale launch.

Business Model 17

Business Model Marketing Mix Retail Entrepreneur 17

Harvard Business Review

FEBRUARY 15, 2011

When he was running a small division years ago, a manager we know, Christien (not his real name), promoted Laura to head a small group of designers. The division had just introduced a line of products aimed at an important new market segment. Almost immediately, Laura faced a major challenge. And sales were below forecast.

Influence 17

Influence Market Segmentation Direct Marketing Focus Group 17

Harvard Business Review

JULY 21, 2011

With the first approach, companies seek significant mismatches between their existing organizational capabilities and the markets they serve. They ask: Where are opportunities to introduce something totally unexpected in a market we already serve, with an offering we can deliver tomorrow with little additional investment?

Supply Chain 15

Supply Chain Sample Hedge Engineering 15

Harvard Business Review

OCTOBER 13, 2011

If you judge only by the product outcomes or by Apple's market value, Jobs seems the best decision-maker in the history of consumer products. He also didn't believe in analytical decisions based on extensive market research. From The New York Times' obituary: Mr. Jobs's own research and intuition, not focus groups, were his guide.

Short-term 15

Short-term Case Study Technology Marketing 15

Harvard Business Review

JUNE 8, 2018

workforce — and companies will increasingly grapple with how to accelerate the development of those individuals for leadership positions. To address this challenge, J&J designed their Talent Acceleration Process (TAP) in 2012, which fast-tracks early- to mid-career individuals to senior leadership positions.

Development 17

Development Participative Conference Innovation 17

Harvard Business Review

JULY 24, 2017

Major organizational changes, covering everything from recruiting and branding to regulatory approvals and marketing, happened in rapid succession, with a hard deadline of 12 months to get it all done for the IPO — and 18 months from the IPO until our full separation from GE. Change management certainly tested us. What made them proud?

Management 15

Management IPO Diversity Long-term 15

Harvard Business Review

AUGUST 31, 2018

Developing a diverse leadership pipeline can benefit companies in all sectors. And yet black women’s advancement into leadership roles has remained stagnant , even as the number of them in professional and managerial roles has increased. Sixteen women were interviewed and seven others participated in a focus group.

Management 15

Management Tacit Knowledge Diversity Leadership Pipeline 15

Harvard Business Review

SEPTEMBER 15, 2014

Network members readily participated in focus groups and collaborated with Gilbert’s group to develop new programs and store designs. As Linda Hill and her colleagues have described, the company needed expert knowledge as it navigated the technically and ethically challenging waters of pharmaceutical development and marketing.

Gilbert 13

Gilbert Participative Cooper Network Economy 13

Harvard Business Review

JUNE 25, 2014

So, it’s not just the fighter, it’s the terrain that they’re on, the market they’re in. If it doesn’t, it’s market research.”. Barksdale: It’s market research, that’s right. One of which was market research. Companies used to spend a ton of money testing products with focus groups and market research teams.

Advice 10

Advice Management CAPEX Wireless 10