Tony Mayo

MARCH 10, 2010

I hope your salespeople and customer service reps are gleaning more from customer interactions than orders–and are sharing that intelligence with management. A focus group is not a survey. There are many ways to do this. You may also have a blog open to comments. Plan to have 6-12 participants. Begin and end on time.

Mayo 158

Mayo Execution Executive Coaching How To 158

Tanveer Naseer

APRIL 25, 2011

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

Engineering 181

Engineering Reference Incentives Merchandising 181

Tanveer Naseer

APRIL 25, 2011

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

Engineering 181

Engineering Reference Incentives Merchandising 181

Strategy Driven

MAY 24, 2021

While naming your business and creating a logo is important, ever wondered how determining your business structure or crafting a detailed marketing strategy might affect your business? If you’re thinking of starting your own small business, you’re likely to have an idea of what you wish to sell or at least what your target market is.

Exit Strategy 128

Exit Strategy CRM USP Marketing Strategy 128

Strategy Driven

JANUARY 18, 2023

This blog post will explore strategies to boost your competitiveness in the market while growing your business exponentially. Conduct Market Research The first step in expanding your service offerings is understanding your target market. Not sure where to start with market research? Let’s dive into it: 1.

Strategy 102

Strategy Audience Marketing CRM 102

Strategy Driven

MAY 15, 2023

A deep comprehension of your target audience forms the basis for crafting effective marketing strategies, developing appealing products and services, and fostering long-lasting relationships with your clients. This understanding helps you tailor marketing messages and product offerings to your target audience.

Word of Mouth Marketing 99

Word of Mouth Marketing Succession Audience Loyalty 99

Strategy Driven

JUNE 6, 2014

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative. Do not run your “foundation” out of a corporate marketing department. Conduct focus groups.

Franchising 68

Franchising Marketing Strategy Strategic Planning 68

Strategy Driven

JANUARY 11, 2022

Instead of purchasing a large batch from one supplier, you can purchase smaller batches from multiple suppliers and test the market response. This makes it easier for each item in the collection to stand alone and be marketed separately from one another. Ask Your Market What They Want. Experiment With Branding Alternatives.

Brand 95

Brand Products Productivity Tips 95

In the CEO Afterlife

SEPTEMBER 8, 2015

One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. Leaders and managers who work in these industries need all of the information. Information doesn’t necessarily mean understanding.

Power 100

Power Competitive Advantage Airlines Information 100

The Horizons Tracker

FEBRUARY 25, 2020

The authors wanted to explore just how people, and especially those in low- to medium-paying jobs, think about the prospect of refreshing their skillset to remain valuable in the labor market. . They began by trying to explore some of the opportunities and challenges this group of people saw as they envisaged the future ahead of them.

Technology 107

Technology Competitive Advantage Training Report 107

Lead Change Blog

APRIL 18, 2016

But, when the time comes for the cows to be transported to market, herding can become a challenge. Create an on-going virtual customer focus group focused on policies, procedures and practices. For months cows leisurely graze, sleep in the shade and drink water from a nearby pond.

Policies 150

Policies Follow-up Banking Bureaucracy 150

HR Digest

MAY 15, 2024

This involves aligning the TNA with the company’s strategic priorities, such as improving financial performance, enhancing operational efficiency, or expanding into new markets. Focus group discussions with a diverse group of employees can also provide a deeper understanding of the organization’s training requirements.

Analysis 132

Analysis Training Compliance Objective 132

Miles Anthony Smith

DECEMBER 10, 2018

Glean These 19 Ideas & Tips to Skyrocket Your Success Note: This post was written in collaboration with Victoria Greene , an ecommerce brand marketing consultant, freelance writer, and small business owner with a pulse on the future of online selling. See if you can't put a small focus group together, preferably strangers.

Tips 95

Tips Learning-by-Doing Industry Long-term 95

Strategy Driven

AUGUST 22, 2023

From analyzing the regulatory environment and building the right team to deciding which risks to take and managing and mitigating these risks by devising effective strategies, an entrepreneur is responsible for playing many roles all at once. However, the most important duty associated with entrepreneurship is leadership.

Entrepreneur 98

Entrepreneur Storytelling Leadership Long-term 98

The Horizons Tracker

JANUARY 29, 2020

Interns were a key aspect of this informal process of understanding market trends, simply by their presence in the office. This was complimented by more formal approaches, such as intern-based focus groups, or the provision of low-stakes assignments for interns to share their cultural knowledge.

Trends 84

Trends Mentor Focus Group Analysis 84

Strategy Driven

JUNE 18, 2020

You should try to make sure that you choose an audience that you know is going to be interested in what you’re offering, and you can carry out market research and use focus groups to get a better idea of this. A really traditional yet still effective way of marketing to people is to hit them directly with direct mail.

Audience 65

Audience How To Marketing Focus Group 65

HR Digest

OCTOBER 27, 2023

As we navigate the intricate landscape of HR and talent management, seamlessly addressing the complexities of overseeing a region spanning 40 countries, the interview unfolds against the backdrop of Aon EMEA’s agile response to industry challenges. In my view, employee engagement operates like the stock market exchange.

Agility 98

Agility Leadership Diversity Industry 98

Skip Prichard

JUNE 22, 2020

Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market. It must be continuously nurtured, supported, and cultivated as business needs or the market changes, while still adhering to fundamental beliefs and values. The right culture attracts and retains better talent.

How To 115

How To Middle Management Reputation Short-term 115

HR Digest

APRIL 13, 2023

Managing employee benefits and compensation is an essential function for any organization that wants to attract, retain, and motivate top talent. In this article, we explore the importance of managing employee compensation and benefits and offer some tips on how organizations can promote pay equity effectively.

Incentives 64

Incentives Motivation Objective Trends 64

Strategy Driven

APRIL 6, 2021

This means getting a group of people and asking them for their opinion on your product, whilst they are actually using it. This information can be invaluable for a content market agency or a person in charge of your digital marketing efforts. Focus groups are important and can be run along pre-determined lines.

Products 78

Products Productivity Brainstorming Project 78

LDRLB

APRIL 13, 2020

Is it market share of products? Is it a plurality—just the largest market share? Many companies got their mission statement via something like a focus group, maybe a retreat with senior leaders or maybe a series of meetings from a cross-section of people across the company. Is it for the industry?

Mission Statement 120

Mission Statement Motivation Long-term Customer Loyalty 120

Strategy Driven

NOVEMBER 7, 2020

It’s essential for you to outsource tasks such as these to people such as Digital Goliath Marketing who are able to manage your work efficiently, leaving you with less stress and hassle to have to do it yourself. Some of the outsource administration you could consider are: Surveying, polling, and focus group tests.

Outsourcing 60

Outsourcing Human Resources Learning Curve Marketing 60

The Practical Leader

MAY 29, 2019

” That’s a key conclusion of a major study by Harvard Business School’s Project on Managing the Future of Work and the Boston Consulting Group’s Henderson Institute. Look beyond the “spot market” for talent. Find ways to manage chronic uncertainty. Collaborate to deepen the talent pool.

Agility 55

Agility Organization Henderson Focus Group 55

Chartered Management Institute

MAY 31, 2023

What managers are struggling with It’s hard to believe we’re already halfway through the year! Plus, data from our exclusive Management Diagnostics tool is also showing that managers at all levels are struggling the most with managing resource and risk. You can watch back the livestream here.

Conference 52

Conference Absenteeism Newsletter Article 52

Strategy Driven

NOVEMBER 29, 2013

But how can management achieve that if they can’t believe what customers tell their market researchers? The new global consumer appears to be a bundle of contradictions who keeps secrets from marketers and sometimes lies to us. A customer-centric brand is clearly a priority today for most organizations. Serve Memorably.

Globalization 50

Globalization Bottom-up Brand Competitive Advantage 50

Strategy Driven

NOVEMBER 22, 2019

Another way to gain customer feedback is to run a focus group. Customer focus groups also provide forums for people to give their opinions in a more open way. Asking a market research company to run these groups on your behalf will also remove any possibility of unconscious bias.

Customer Loyalty 16

Customer Loyalty Loyalty Discount Incentives 16

The Practical Leader

SEPTEMBER 27, 2023

Like the weather, many leaders talk about agility and innovation, but few managers do much about it. Unlike the weather, there’s a great deal managers can do about building agile and innovative cultures. Stages three and four lean heavily on disciplined management systems and processes. It’s a big competitive edge.

Innovation 59

Innovation Agility Strategic Planning Core Competence 59

Strategy Driven

JUNE 16, 2017

Make time for focus groups. A simple way to ensure that your new product, its packaging, and various marketing materials will appeal to your target audience is to hold focus groups.

Products 52

Products Productivity Focus Group Audience 52

HR Digest

MAY 2, 2019

"Presence in the Present" As a branded company whose success depends on change management, Kellogg Company puts a premium on its internal culture. We seek (and listen to) qualitative feedback from our employees through our global opinion survey, focus groups and roundtables with our Business/Employee Resource Groups (B/ERGs).

Diversity 81

Diversity Human Resources Globalization Automotive 81

The Practical Leader

OCTOBER 26, 2022

The HR VP outlined a process to feed back the survey results to management and frontline teams across the organization in the coming months. They seemed to be Theory X leaders (employees will take advantage, need to be “snoopervised,” and managed like kids with rules, policies, and punishment). They see it loud and clear.

Policies 59

Policies Morale Report Survey 59

Strategy Driven

JANUARY 26, 2011

As a leader and manager, you’ll learn how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. Still skeptical?

Media 66

Media Learning-by-Doing Open-book Company 66

Strategy Driven

JUNE 10, 2011

Marketing executive in New York City. You may even share the views of the marketing executive that I quoted above. ’ As Author of How to Speak American : Building Brands in the New Heartland, Paul shares his groundbreaking insights and has emerged as one of the most respected voices in marketing today. population.

Brand 50

Brand How To Marketing Focus Group 50

The Practical Leader

AUGUST 16, 2023

” These are a bit extreme, but we’ve heard variations of these thoughts over the years in focus groups to survey a Client’s organizational culture. One morning, I asked a group of very quiet participants a series of questions about their organization’s climate and leadership effectiveness.

Energy 52

Energy Crisis Leadership Absenteeism 52

LDRLB

APRIL 13, 2020

Is it market share of products? Is it a plurality—just the largest market share? Many companies got their mission statement via something like a focus group, maybe a retreat with senior leaders or maybe a series of meetings from a cross-section of people across the company. Is it for the industry?

Mission Statement 78

Mission Statement Motivation Long-term Customer Loyalty 78

Strategy Driven

JUNE 7, 2013

I come in after the wrong consultants have given bad advice, after knee-jerk reactions to changing business climates had taken tolls on existing market players. ’ I commissioned focus groups. To test the premise, I staged a focus group dinner meeting at a prominent inner-city church, eliciting ideas and insights.

Franchising 60

Franchising Budgeting Pryor Consultative 60

Strategy Driven

APRIL 27, 2016

Based on recent focus groups with clients who are involved in buying/procurement departments, we heard loud and clear their frustration with trying to get someone on the phone to quote prices. Do yourself a favor and organize your day, manage your time and make a commitment to immediate follow through. About the Author.

Guidelines 50

Guidelines Hotels Follow-up Commitment 50

HR Digest

NOVEMBER 9, 2023

Establish Benchmarks Make it a point to define industry and market benchmarks to compare your organization’s compensation practices. If our equitable compensation program guide is to be trusted, you need to identify relevant external benchmarks to understand prevailing salary ranges for similar roles in the market.

System 52

System How To Benchmarking Diversity 52