Let's Grow Leaders

OCTOBER 28, 2015

I ask this question every time I go into a focus group. Who are our major competitors and what differentiates us in the market? Start here with these 7 strategic questions, that won’t get you fired. 7 Strategic Questions Your Team Should Be Able to Answer. Dig deeper.​. Start here. Talk amongst yourselves. Your team knows.

Team 180

Team Short-term Download Open-book 180

Great Leadership By Dan

DECEMBER 6, 2018

This brought them the tools to express themselves as individuals and they were exposed to brands that marketed to them as individuals. Purpose After observing focus groups of Second-Wavers, one thing really stands out: They want to know not just what to do and how to do it, but why.

Leadership 222

Leadership Learning-by-Doing Brand Career 222

Rich Gee Group

MARCH 5, 2024

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Conduct research or focus groups to uncover real employee experiences that can be incorporated into the narrative.

Organization 221

Organization Audience Storytelling Stakeholder Analysis 221

Joseph Lalonde

NOVEMBER 6, 2022

Brand advocates are invaluable because they help you win new customers through word-of-mouth marketing. Word-of-mouth marketing is one of the most effective forms of marketing because it comes from a trusted source. This can be accomplished through market research and data analysis. 2) Set achievable goals: .

Word of Mouth Marketing 206

Word of Mouth Marketing Brand Goal Customer Loyalty 206

N2Growth Blog

NOVEMBER 28, 2023

This involves conducting thorough research and gathering information about the organization’s industry, market, and internal dynamics. This can be done through individual interviews or focus group discussions, where the facilitator encourages open and honest conversations.

Compliance 418

Compliance Risk Management Objective Process 418

Mills Scofield

DECEMBER 5, 2014

.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market. Back then, they would run focus groups to see what customers liked/didn''t like about the product and would check competitors that began to do well.

Stage-Gate 128

Stage-Gate Products Productivity Innovation 128

Strategy Driven

MAY 24, 2021

While naming your business and creating a logo is important, ever wondered how determining your business structure or crafting a detailed marketing strategy might affect your business? If you’re thinking of starting your own small business, you’re likely to have an idea of what you wish to sell or at least what your target market is.

Exit Strategy 128

Exit Strategy CRM USP Marketing Strategy 128

Rich Gee Group

MARCH 5, 2024

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Conduct research or focus groups to uncover real employee experiences that can be incorporated into the narrative.

Organization 195

Organization Audience Storytelling Stakeholder Analysis 195

Strategy Driven

MAY 15, 2023

A deep comprehension of your target audience forms the basis for crafting effective marketing strategies, developing appealing products and services, and fostering long-lasting relationships with your clients. This understanding helps you tailor marketing messages and product offerings to your target audience.

Word of Mouth Marketing 99

Word of Mouth Marketing Succession Audience Loyalty 99

Tony Mayo

MARCH 10, 2010

Steps to Organizing a Customer Listening Session Be explicit about the corporate goals the listening session is meant to support, e.g., growth, margin, line expansion, service offerings, locations, market positioning, etc. A focus group is not a survey. Plan to have 6-12 participants. Prepare and test questions in advance.

Mayo 158

Mayo Execution Executive Coaching How To 158

Strategy Driven

JANUARY 18, 2023

This blog post will explore strategies to boost your competitiveness in the market while growing your business exponentially. Conduct Market Research The first step in expanding your service offerings is understanding your target market. Not sure where to start with market research? Let’s dive into it: 1.

Strategy 102

Strategy Audience Marketing CRM 102

HR Digest

MARCH 13, 2025

Teams that mirror the worlds diversity dont just react to markets; they anticipate them. Know Your Starting Line: Surveys or focus groups reveal your diversity gaps and inclusion weak spots. Weave DEI into every corner such as sales, ops and marketing for maximum impact. ’ Walmarts DEI Impact, 2024 Look at Walmart.

Morale 52

Morale Products Productivity Diversity 52

Strategy Driven

JUNE 6, 2014

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative. Do not run your “foundation” out of a corporate marketing department. Conduct focus groups.

Franchising 68

Franchising Marketing Strategy Strategic Planning 68

Strategy Driven

JANUARY 11, 2022

Instead of purchasing a large batch from one supplier, you can purchase smaller batches from multiple suppliers and test the market response. This makes it easier for each item in the collection to stand alone and be marketed separately from one another. Ask Your Market What They Want. Experiment With Branding Alternatives.

Brand 95

Brand Products Productivity Tips 95

The Horizons Tracker

SEPTEMBER 10, 2023

AI Assistance The researchers developed a two-part machine-learning model that could revolutionize the way automobile designers and marketers approach vehicle development. Instead, “theme clinics,” involving large focus groups of highly-targeted consumers evaluating designs on paper, are relied upon.

Market Segmentation 60

Market Segmentation Focus Group Marketing Engineering 60

Coaching Tip

OCTOBER 6, 2011

A reporter who asked Jobs about the market research that went into the iPad was famously told, "None. He was a focus group of one, the ideal Apple customer, two years out. But the years away reportedly helped him develop his leadership style and begin ceding more responsibilities to others. As he told Inc.

Micromanagement 77

Micromanagement Leadership Styles Focus Group Magazine 77

The Horizons Tracker

APRIL 1, 2020

Since the 2008 financial crisis created ructions in the labor market, there has been prolonged focus on the nature of work. As the labor market has proved resilient in terms of people generally having work, the concern shifted to the kind of work people had, with worries that much of the new work was precarious in nature.

Parcell 98

Parcell Participative Crisis Report 98

In the CEO Afterlife

SEPTEMBER 8, 2015

One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. At Apple, Steve Jobs never wanted research from focus groups or quantitative usage and attitude studies. Understanding comes in many shapes and forms.

Power 100

Power Competitive Advantage Information Airlines 100

Lead Change Blog

APRIL 18, 2016

But, when the time comes for the cows to be transported to market, herding can become a challenge. Create an on-going virtual customer focus group focused on policies, procedures and practices. For months cows leisurely graze, sleep in the shade and drink water from a nearby pond.

Policies 150

Policies Follow-up Banking Bureaucracy 150

The Horizons Tracker

JANUARY 29, 2020

Interns were a key aspect of this informal process of understanding market trends, simply by their presence in the office. This was complimented by more formal approaches, such as intern-based focus groups, or the provision of low-stakes assignments for interns to share their cultural knowledge.

Trends 84

Trends Mentor Focus Group Analysis 84

Strategy Driven

JUNE 18, 2020

You should try to make sure that you choose an audience that you know is going to be interested in what you’re offering, and you can carry out market research and use focus groups to get a better idea of this. A really traditional yet still effective way of marketing to people is to hit them directly with direct mail.

Audience 65

Audience How To Marketing Focus Group 65

Tanveer Naseer

APRIL 25, 2011

Nobody would have told Jobs in a focus group that they want a thousand songs in their pocket because it’s impossible for most people to imagine something that doesn’t exist, if not knowing what your company is capable of creating. That’s why I think companies need to focus on selling less stuff to more people.

Engineering 182

Engineering Reference Incentives Merchandising 182

Tanveer Naseer

APRIL 25, 2011

Nobody would have told Jobs in a focus group that they want a thousand songs in their pocket because it’s impossible for most people to imagine something that doesn’t exist, if not knowing what your company is capable of creating. That’s why I think companies need to focus on selling less stuff to more people.

Engineering 182

Engineering Reference Incentives Merchandising 182

Strategy Driven

APRIL 6, 2021

This means getting a group of people and asking them for their opinion on your product, whilst they are actually using it. This information can be invaluable for a content market agency or a person in charge of your digital marketing efforts. Focus groups are important and can be run along pre-determined lines.

Products 78

Products Productivity Brainstorming Project 78

LDRLB

APRIL 13, 2020

Is it market share of products? Is it a plurality—just the largest market share? Many companies got their mission statement via something like a focus group, maybe a retreat with senior leaders or maybe a series of meetings from a cross-section of people across the company. Is it for the industry?

Mission Statement 120

Mission Statement Motivation Long-term Customer Loyalty 120

Innovation Excellence

AUGUST 7, 2020

We immerse ourselves into the comprehension of the company, its organization, its market, its users. Depending on where our client stands, we can help him reach a better strategic understanding through a thorough market research. We also work on SEO, CRM, marketing automation to coordinate the entire digital ecosystem.

Workshop 75

Workshop KPI Brand Project 75

Miles Anthony Smith

DECEMBER 10, 2018

Glean These 19 Ideas & Tips to Skyrocket Your Success Note: This post was written in collaboration with Victoria Greene , an ecommerce brand marketing consultant, freelance writer, and small business owner with a pulse on the future of online selling. See if you can't put a small focus group together, preferably strangers.

Tips 95

Tips Learning-by-Doing Long-term Industry 95

Strategy Driven

AUGUST 22, 2023

However, it is noteworthy that the customers might not always know or explain in focus-group interviews or surveys what they need. Therefore, an entrepreneur and the team should be able to identify a problem and offer a marketable solution by diving deep into the realities of the market in which the business operates.

Entrepreneur 98

Entrepreneur Storytelling Leadership Long-term 98

The Horizons Tracker

FEBRUARY 25, 2020

The authors wanted to explore just how people, and especially those in low- to medium-paying jobs, think about the prospect of refreshing their skillset to remain valuable in the labor market. . They began by trying to explore some of the opportunities and challenges this group of people saw as they envisaged the future ahead of them.

Technology 107

Technology Competitive Advantage Learning-by-Doing Report 107

HR Digest

OCTOBER 27, 2023

In my view, employee engagement operates like the stock market exchange. In addition to our classic engagement surveys that we used to run every year, we also do focus groups on topics that most matter to our colleagues to better understand employees’ preferences, as well as incorporate best practices from other organizations.

Leadership 98

Leadership Agility Diversity Industry 98

Strategy Driven

NOVEMBER 22, 2019

Another way to gain customer feedback is to run a focus group. Customer focus groups also provide forums for people to give their opinions in a more open way. Asking a market research company to run these groups on your behalf will also remove any possibility of unconscious bias.

Customer Loyalty 16

Customer Loyalty Loyalty Discount Incentives 16

Strategy Driven

JULY 11, 2017

A test run will establish any improvements that may need to be made to your business model, as well as providing essential audience research and feedback that you can then use to more effectively market your business. Start marketing early. It’s okay to start marketing your product before it actually exists.

Business Model 50

Business Model Construction Focus Group Products 50

Strategy Driven

JUNE 16, 2017

Make time for focus groups. A simple way to ensure that your new product, its packaging, and various marketing materials will appeal to your target audience is to hold focus groups.

Productivity 52

Productivity Products Focus Group Audience 52

HR Digest

MAY 15, 2024

This involves aligning the TNA with the company’s strategic priorities, such as improving financial performance, enhancing operational efficiency, or expanding into new markets. Focus group discussions with a diverse group of employees can also provide a deeper understanding of the organization’s training requirements.

Analysis 132

Analysis Training Compliance Objective 132

HR Digest

APRIL 13, 2023

How to Manage Employee Benefits One way organizations can effectively manage compensation is by conducting regular market analyses to ensure that their compensation packages are competitive.

Incentives 64

Incentives Motivation Objective Trends 64

Strategy Driven

NOVEMBER 29, 2013

But how can management achieve that if they can’t believe what customers tell their market researchers? The new global consumer appears to be a bundle of contradictions who keeps secrets from marketers and sometimes lies to us. A customer-centric brand is clearly a priority today for most organizations. Serve Memorably.

Globalization 50

Globalization Bottom-up Brand Competitive Advantage 50

The Practical Leader

MAY 29, 2019

Look beyond the “spot market” for talent. Leading change was a key focus that emerged from reader feedback on the main topics over 600 readers said they’d like to see in my latest book project. Engage employees in the transition instead of herding them through it. Collaborate to deepen the talent pool.

Agility 55

Agility Organization Henderson Focus Group 55