Strategy Driven

JANUARY 18, 2023

This blog post will explore strategies to boost your competitiveness in the market while growing your business exponentially. Conduct Market Research The first step in expanding your service offerings is understanding your target market. Not sure where to start with market research? Let’s dive into it: 1.

Strategy 102

Strategy Audience Marketing CRM 102

In the CEO Afterlife

SEPTEMBER 8, 2015

Thanks to technology, we have access to an endless source of data at our fingertips, at any place and at any time we choose. Technology gives us more and more data, but analyzing and understanding ‘more and more’ is arduous and time consuming. Now, I don’t want anyone to think that I don’t value information technology.

Power 100

Power Competitive Advantage Information Airlines 100

The Horizons Tracker

FEBRUARY 25, 2020

While it’s largely foolhardy to place too much faith in the various estimates of individual jobs vulnerability to technological and economic disruption, what seems far more certain is that disruption will become a way of life, especially in an era where our life expectancy continues to grow and therefore our time in work stretches outwards.

Technology 107

Technology Competitive Advantage Learning-by-Doing Report 107

Coaching Tip

OCTOBER 6, 2011

A reporter who asked Jobs about the market research that went into the iPad was famously told, "None. He was a focus group of one, the ideal Apple customer, two years out. Perhaps, Jobs was the greatest user of technology to ever live. He became less enamored of tech for tech's sake. As he told Inc.

Micromanagement 77

Micromanagement Leadership Styles Focus Group Magazine 77

HR Digest

MAY 15, 2024

By regularly conducting training needs analyses, organizations can cultivate a culture of continuous learning and development, empowering employees to stay up-to-date with industry trends, technological advancements, and evolving business requirements. The Three Levels of Training Needs Analysis What is traning needs anaylsis?

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Analysis Training Compliance Objective 132

HR Digest

APRIL 13, 2023

How to Manage Employee Benefits One way organizations can effectively manage compensation is by conducting regular market analyses to ensure that their compensation packages are competitive. Finally, organizations should also consider the role of technology in managing employee compensation.

Incentives 64

Incentives Motivation Objective Trends 64

Strategy Driven

NOVEMBER 7, 2020

It’s essential for you to outsource tasks such as these to people such as Digital Goliath Marketing who are able to manage your work efficiently, leaving you with less stress and hassle to have to do it yourself. Some of the outsource administration you could consider are: Surveying, polling, and focus group tests.

Outsourcing 60

Outsourcing Human Resources Learning Curve Marketing 60

Miles Anthony Smith

DECEMBER 10, 2018

Glean These 19 Ideas & Tips to Skyrocket Your Success Note: This post was written in collaboration with Victoria Greene , an ecommerce brand marketing consultant, freelance writer, and small business owner with a pulse on the future of online selling. See if you can't put a small focus group together, preferably strangers.

Tips 95

Tips Learning-by-Doing Long-term Industry 95

Strategy Driven

JANUARY 26, 2011

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. And remember that technology connects people in faster and more transparent ways than ever! Still skeptical? Then take a look at the hard numbers.

Media 66

Media Learning-by-Doing Open-book Company 66

Harvard Business Review

MARCH 29, 2024

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

Productivity 28

Productivity Products Focus Group Analysis 28

HR Digest

NOVEMBER 9, 2023

Establish Benchmarks Make it a point to define industry and market benchmarks to compare your organization’s compensation practices. If our equitable compensation program guide is to be trusted, you need to identify relevant external benchmarks to understand prevailing salary ranges for similar roles in the market.

System 52

System How To Benchmarking Diversity 52

Harvard Business Review

JULY 6, 2011

I mean "bestow fortune upon", because the super-rich have actually, while most people have gotten poorer, gotten richer during this great crisis) — headed off to hurriedly, nervously confer with their skinny-jeaned, sunglass-wearing, spiky-haired marketing droids. You know what really builds marketing synergies, and drives brand equity?

Marketing 17

Marketing Loyalty Decentralization Politics 17

Harvard Business Review

JULY 21, 2011

Every day, multi-million dollar consumer electronics products suffer the consequences of poor, lazy, ineffective, uninspired, unprepared, overly-technical, follow-the-status-quo marketing. Were it not for the intense media and consumer interest in high technology, the industry would be in big trouble. The difference is marketing.

Marketing 15

Marketing Productivity Products Retail 15

Strategy Driven

NOVEMBER 8, 2010

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. Marketing 101 principles still apply. Building a new Social Nation isn’t just about a paradigm shift in technology. We are on the cusp of a new business era.

Media 50

Media Follow-up Software Learning-by-Doing 50

Harvard Business Review

OCTOBER 4, 2013

Bally Technologies , a leading provider of gaming systems for casinos, has earned more than 60 awards for innovation in just the last four years. How did Bally Technologies do it? But while the foundational elements are the same, Bally Technologies uses them in a distinct way. Through an innovation excellence framework.

Technology 9

Technology Innovation Kaizen Chief Executive Officer 9

Harvard Business Review

JANUARY 5, 2012

A few months back, Coca-Cola's Joe Tripodi (Chief Marketing and Commercial Officer) wrote an HBR post on his company's evolving shift from consumer impressions to expressions: defined as any level of audience engagement with Coca-Cola's brand content. Marketers still need offline mass media, especially TV, to build brands.

Media 15

Media Audience Brand Advertising 15

Harvard Business Review

OCTOBER 11, 2012

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. Clearly the thriving film market needs to shift to a culture that bases decisions on data — not gut checks.

Film 18

Film Franchising Budgeting Audience 18

Harvard Business Review

OCTOBER 11, 2012

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. Clearly the thriving film market needs to shift to a culture that bases decisions on data — not gut checks.

Film 18

Film Franchising Budgeting Audience 18

Harvard Business Review

AUGUST 24, 2012

Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. What's more, traditional market research is episodic, whereas the nature of solutions requires a more ongoing, relationship-based approach. Technology can help here.

B2B 15

B2B Business Objectives Focus Group Marketing 15

Harvard Business Review

SEPTEMBER 19, 2012

Enormously more, actually, than the best survey research, focus group, or doctor's interview — the highly subjective and incomplete tools we rely on today to understand behavior. Markets are not just about rules or algorithms; they're about people and algorithms together. They can all be made better with Big Data.

System 16

System Analysis Retail Focus Group 16

Harvard Business Review

APRIL 25, 2012

The same holds true for consumer focus groups, innovation contests, and more recently the use of social media sites to solicit feedback from consumers. A large consumer electronics manufacturer we recently worked with had launched a new hybrid TV and internet technology focused on teens. They'd certainly done their homework.

Power 15

Power Mass Marketing Focus Group Brand 15

Harvard Business Review

MAY 6, 2015

They’re naturals with technology and can simultaneously use their phone to order a cup of coffee at Starbucks, Instagram a photo of their name spelled incorrectly on the coffee cup, reply to a friend via text, and talk to their co-worker about the company softball tournament. We believe the findings apply to marketing of all types.

Marketing 8

Marketing How To Brand Media 8

Harvard Business Review

JULY 21, 2011

With the first approach, companies seek significant mismatches between their existing organizational capabilities and the markets they serve. They ask: Where are opportunities to introduce something totally unexpected in a market we already serve, with an offering we can deliver tomorrow with little additional investment?

Supply Chain 15

Supply Chain Sample Hedge Engineering 15

Harvard Business Review

DECEMBER 27, 2010

Innovation is more than whiz-bang technology; consider different strategic intents (e.g., new product, distribution channel, marketing approach). Start with deep ethnographic research; avoid focus groups! What is the best way to disrupt a market? Something different that has impact. How should I look?

Innovation 18

Innovation Govindarajan Business Model Disruptive Innovation 18

Harvard Business Review

JULY 8, 2013

During this time Reebok and Nike were blood rivals and neck and neck for the number one position in the market. With the Freestyle, Reebok had identified a market that Nike had completely missed — women''s aerobics. While each technology bumped sales, something was still missing. Advertising Branding Marketing'

Company 12

Company Apparel Brand Advertising 12

Harvard Business Review

DECEMBER 31, 2012

Their marketing departments. Marketing promotions don't resonate and can't be tied to measurable results. In doing research for my book , I found that companies who are attracting buyers in today's hyper-connected world are developing new approaches and competencies that focus on one thing: customers. Here's how.

CEO 10

CEO Airlines Marketing Software 10

Harvard Business Review

AUGUST 23, 2017

Not least in the online search abilities, speech and translation features, and image recognition technology of my employer, Alphabet. Whatever hype businesspeople read around AI — and there is a great deal — the intentions and actions of so many players should alert them to the fundamental importance of this new technology.

Company 15

Company Training Technology Wireless 15

Harvard Business Review

OCTOBER 2, 2018

But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” Some companies don’t have the systems and technology to segment and profile customers.

Learning-by-Doing 15

Learning-by-Doing Short-term Participative Human Resources 15

Harvard Business Review

OCTOBER 12, 2018

Leaders today increasingly turn to big data and advanced analytics in hopes of solving their most pressing problems, whether it’s a drop-off of repeat customers, a shift in consumption patterns, or an attempt to reach new markets. This is where big data and analytics can really shine, in applications such as predictive maintenance.

Team 15

Team Analysis Focus Group Influence 15

Harvard Business Review

SEPTEMBER 5, 2012

Whatever your discipline, doing business today means immersing yourself, and your organization, in a wealth of messy, unstructured, real time data from customers, competitors, and markets — and finding ways to use such data visibility to see what's coming. Big Data examines what people say about what they have done or will do.

Real Estate 9

Real Estate Merchandising Retail Chemicals 9

Harvard Business Review

SEPTEMBER 7, 2011

million university graduates entered the job market in 2010 , up from one million in 1999. Especially telling: 57% of the Chinese women university graduates surveyed for our book Winning the War for Talent in Emerging Markets rated the public sector as an attractive job option. More than 6.4 Not acting, however, is not an option.

Travel 11

Travel Survey Marketing Budgeting 11

Harvard Business Review

JANUARY 8, 2013

In terms of people, processes and technologies, Toyota and Google's YouTube have little in common. For one marketing services firm, it meant being exposed to their biggest client's development teams and sitting through technical tests and focus groups to better appreciate and understand how its products were actually designed and built.

Innovation 10

Innovation Lean Production Disintermediation Incubator 10

Harvard Business Review

MARCH 23, 2012

How many organizations would rely mainly on intuition when taking a new product to market? To answer these questions, the analytics team created focus groups of senior Sprint executives and managers, who reviewed the feedback and made informed decisions based on the data. Second, how can we simplify our processes?

Metrics 15

Metrics Parcell Call Center Products 15

Harvard Business Review

DECEMBER 18, 2012

Health care, wireless communications, real estate, information technology, and airlines are all major industries that consistently confuse and turn off their customers, leading to mistrust and disloyalty. But the financial services industry is not alone. Jargon in communication is just the surface of the problem. How do we fix this?

Real Estate 10

Real Estate Wireless Industry Airlines 10

Harvard Business Review

NOVEMBER 27, 2015

They’re also among the most profitable (the top five companies make up for 15% of the index’s total market capitalization), and the fastest growing (their market capitalization has grown this year by 23.3% Technology. Technology. Technology. Technology. Alibaba Group. Technology.

Tourism 8

Tourism Telecommunications Automotive Company 8

Harvard Business Review

JUNE 15, 2015

After Everett Rogers famously made the distinction between early and late adopters , academics in marketing and technology identified a number of differences between those who take quickly to innovations and those who don’t. First, what worked with early adopters isn’t likely to work with later adopters. Insight Center.

Early Adopters 8

Early Adopters Short-term Rogers Innovation 8

Harvard Business Review

APRIL 28, 2016

But effective security is driven as much by people as it is by technology. The ways those people interact with technology and each other can completely change the effectiveness of your security strategy. Online security often focuses on technical details — software, hardware, vulnerabilities, and the like.

Tools 8

Tools Engineering Rate of Return Focus Group 8