The Horizons Tracker

FEBRUARY 25, 2020

While it’s largely foolhardy to place too much faith in the various estimates of individual jobs vulnerability to technological and economic disruption, what seems far more certain is that disruption will become a way of life, especially in an era where our life expectancy continues to grow and therefore our time in work stretches outwards.

Technology 107

Technology Competitive Advantage Training Report 107

In the CEO Afterlife

SEPTEMBER 8, 2015

Thanks to technology, we have access to an endless source of data at our fingertips, at any place and at any time we choose. Technology gives us more and more data, but analyzing and understanding ‘more and more’ is arduous and time consuming. Now, I don’t want anyone to think that I don’t value information technology.

Power 100

Power Competitive Advantage Airlines Information 100

Mills Scofield

DECEMBER 5, 2014

.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market. Back then, they would run focus groups to see what customers liked/didn''t like about the product and would check competitors that began to do well.

Stage-Gate 128

Stage-Gate Products Productivity Innovation 128

Strategy Driven

NOVEMBER 7, 2020

It’s essential for you to outsource tasks such as these to people such as Digital Goliath Marketing who are able to manage your work efficiently, leaving you with less stress and hassle to have to do it yourself. Some of the outsource administration you could consider are: Surveying, polling, and focus group tests.

Outsourcing 61

Outsourcing Human Resources Learning Curve Marketing 61

Modern Servant Leader

MAY 15, 2012

As social media platforms come and go, technology changes, but key principles remain. Domino's Pizza customer blasts the product in a focus group and praises the final result. Because they care enough to serve first though, their customers are huge fans, that double as the company’s “free” marketing force.

Media 258

Media Airlines Quality Focus Group 258

HR Digest

NOVEMBER 9, 2023

Establish Benchmarks Make it a point to define industry and market benchmarks to compare your organization’s compensation practices. If our equitable compensation program guide is to be trusted, you need to identify relevant external benchmarks to understand prevailing salary ranges for similar roles in the market.

System 52

System How To Benchmarking Diversity 52

Coaching Tip

OCTOBER 6, 2011

A reporter who asked Jobs about the market research that went into the iPad was famously told, "None. He was a focus group of one, the ideal Apple customer, two years out. Perhaps, Jobs was the greatest user of technology to ever live. He became less enamored of tech for tech's sake. As he told Inc.

Micromanagement 77

Micromanagement Leadership Styles Focus Group Magazine 77

Great Leadership By Dan

DECEMBER 27, 2012

In fact, HR in high-risk industries should implement a variety of avenues/opportunities for employee feedback, such as phone hotlines, online and on-site suggestion boxes, employee surveys, focus groups, new hire surveys and exit interviews.

Mentor 232

Mentor Trends Committee Compliance 232

Miles Anthony Smith

DECEMBER 10, 2018

Glean These 19 Ideas & Tips to Skyrocket Your Success Note: This post was written in collaboration with Victoria Greene , an ecommerce brand marketing consultant, freelance writer, and small business owner with a pulse on the future of online selling. See if you can't put a small focus group together, preferably strangers.

Tips 95

Tips Learning-by-Doing Industry Long-term 95

Tony Mayo

MARCH 10, 2010

Top Executive Coaching with Tony Mayo About Tony Mayo Newsletter Sign-up Sections Client Comments For Executive Coaches For Executives For Fun For Salespeople Quotes and Aphorisms Recommended Books Technology Tips Videos & Podcasts Popular Posts Twitter Log IX About Tony Mayo Truth or Consequences? A focus group is not a survey.

Mayo 158

Mayo Execution Executive Coaching How To 158

Harvard Business Review

OCTOBER 4, 2013

Bally Technologies , a leading provider of gaming systems for casinos, has earned more than 60 awards for innovation in just the last four years. How did Bally Technologies do it? But while the foundational elements are the same, Bally Technologies uses them in a distinct way. Through an innovation excellence framework.

Technology 8

Technology Innovation Kaizen Chief Executive Officer 8

Harvard Business Review

MAY 6, 2015

They’re naturals with technology and can simultaneously use their phone to order a cup of coffee at Starbucks, Instagram a photo of their name spelled incorrectly on the coffee cup, reply to a friend via text, and talk to their co-worker about the company softball tournament. We believe the findings apply to marketing of all types.

Marketing 8

Marketing How To Brand Media 8

Harvard Business Review

JULY 21, 2011

Every day, multi-million dollar consumer electronics products suffer the consequences of poor, lazy, ineffective, uninspired, unprepared, overly-technical, follow-the-status-quo marketing. Were it not for the intense media and consumer interest in high technology, the industry would be in big trouble. The difference is marketing.

Marketing 14

Marketing Products Productivity Retail 14

Harvard Business Review

JULY 6, 2011

I mean "bestow fortune upon", because the super-rich have actually, while most people have gotten poorer, gotten richer during this great crisis) — headed off to hurriedly, nervously confer with their skinny-jeaned, sunglass-wearing, spiky-haired marketing droids. You know what really builds marketing synergies, and drives brand equity?

Marketing 15

Marketing Loyalty Decentralization Credit Rating 15

Strategy Driven

JANUARY 26, 2011

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. And remember that technology connects people in faster and more transparent ways than ever! Still skeptical? Then take a look at the hard numbers.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

JANUARY 5, 2012

A few months back, Coca-Cola's Joe Tripodi (Chief Marketing and Commercial Officer) wrote an HBR post on his company's evolving shift from consumer impressions to expressions: defined as any level of audience engagement with Coca-Cola's brand content. Marketers still need offline mass media, especially TV, to build brands.

Media 15

Media Audience Brand Advertising 15

Harvard Business Review

AUGUST 24, 2012

Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. What's more, traditional market research is episodic, whereas the nature of solutions requires a more ongoing, relationship-based approach. Technology can help here.

B2B 15

B2B Business Objectives Focus Group Marketing 15

Harvard Business Review

JUNE 26, 2014

Sephora, the cosmetics retailer, has been widely recognized as a leader in integrating its digital marketing efforts into its overall strategy. As one sign of that, Sephora has a single executive who serves as both chief marketing officer and chief digital officer. Marketing and internal IT expertise are both at the table.

Brand 11

Brand CTO Marketing Retail 11

Harvard Business Review

OCTOBER 11, 2012

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. Clearly the thriving film market needs to shift to a culture that bases decisions on data — not gut checks.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

OCTOBER 11, 2012

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. Clearly the thriving film market needs to shift to a culture that bases decisions on data — not gut checks.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

JULY 9, 2014

The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. There is nothing new about this kind of segmenting in the pregnancy test market, however.

Market Segmentation 8

Market Segmentation Marketing Insurance Price 8

Harvard Business Review

OCTOBER 12, 2018

Leaders today increasingly turn to big data and advanced analytics in hopes of solving their most pressing problems, whether it’s a drop-off of repeat customers, a shift in consumption patterns, or an attempt to reach new markets. This is where big data and analytics can really shine, in applications such as predictive maintenance.

Team 12

Team Analysis Focus Group Influence 12

Harvard Business Review

APRIL 25, 2012

The same holds true for consumer focus groups, innovation contests, and more recently the use of social media sites to solicit feedback from consumers. A large consumer electronics manufacturer we recently worked with had launched a new hybrid TV and internet technology focused on teens. They'd certainly done their homework.

Power 15

Power Mass Marketing Focus Group Brand 15

Harvard Business Review

AUGUST 23, 2017

Not least in the online search abilities, speech and translation features, and image recognition technology of my employer, Alphabet. Whatever hype businesspeople read around AI — and there is a great deal — the intentions and actions of so many players should alert them to the fundamental importance of this new technology.

Company 12

Company Training Technology Wireless 12

Harvard Business Review

SEPTEMBER 19, 2012

Enormously more, actually, than the best survey research, focus group, or doctor's interview — the highly subjective and incomplete tools we rely on today to understand behavior. Markets are not just about rules or algorithms; they're about people and algorithms together. They can all be made better with Big Data.

System 15

System Analysis Retail Focus Group 15

Harvard Business Review

AUGUST 20, 2018

Because the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. But as Carlota Perez has so aptly described, all new technology industries go through an eruption and frenzy phase, followed by a crash, and then a golden age and maturity.

IPO 8

IPO First-mover Advantage Business Model Agility 8

Harvard Business Review

JULY 8, 2013

During this time Reebok and Nike were blood rivals and neck and neck for the number one position in the market. With the Freestyle, Reebok had identified a market that Nike had completely missed — women''s aerobics. While each technology bumped sales, something was still missing. Advertising Branding Marketing'

Company 9

Company Apparel Brand Advertising 9

Harvard Business Review

DECEMBER 31, 2012

Their marketing departments. Marketing promotions don't resonate and can't be tied to measurable results. In doing research for my book , I found that companies who are attracting buyers in today's hyper-connected world are developing new approaches and competencies that focus on one thing: customers. Here's how.

CEO 8

CEO Airlines Marketing Software 8

Harvard Business Review

JULY 21, 2011

With the first approach, companies seek significant mismatches between their existing organizational capabilities and the markets they serve. They ask: Where are opportunities to introduce something totally unexpected in a market we already serve, with an offering we can deliver tomorrow with little additional investment?

Supply Chain 15

Supply Chain Sample Hedge Engineering 15

Harvard Business Review

AUGUST 16, 2016

Better-quality feedback from customers and stakeholders, often because you’re asking them to actually buy something, rather than just spout opinions in a focus group. You want to get as close to perfection in some of these technologies as possible, but the goal also has to be progress, not just perfection.

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

APRIL 28, 2016

But effective security is driven as much by people as it is by technology. The ways those people interact with technology and each other can completely change the effectiveness of your security strategy. Online security often focuses on technical details — software, hardware, vulnerabilities, and the like.

Tools 8

Tools Engineering Rate of Return Focus Group 8

Strategy Driven

NOVEMBER 8, 2010

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. Marketing 101 principles still apply. Building a new Social Nation isn’t just about a paradigm shift in technology. We are on the cusp of a new business era.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

NOVEMBER 27, 2015

They’re also among the most profitable (the top five companies make up for 15% of the index’s total market capitalization), and the fastest growing (their market capitalization has grown this year by 23.3% Technology. Technology. Technology. Technology. Alibaba Group. Technology.

Tourism 8

Tourism Telecommunications Automotive Company 8

Harvard Business Review

OCTOBER 13, 2011

His legacy lives on in today's iCloud and iOS 5 availability, and in the new iPhone 4S being praised by several prominent technology reviewers. David Pogue , my favorite technology writer, is so enthusiastic as to call the new phone's features almost magical. When asked what market research went into the iPad, Mr. Jobs replied: "None.

Short-term 13

Short-term Case Study Technology Marketing 13

Harvard Business Review

SEPTEMBER 5, 2012

Whatever your discipline, doing business today means immersing yourself, and your organization, in a wealth of messy, unstructured, real time data from customers, competitors, and markets — and finding ways to use such data visibility to see what's coming. Big Data examines what people say about what they have done or will do.

Real Estate 8

Real Estate Merchandising Retail Chemicals 8

Harvard Business Review

JUNE 15, 2015

After Everett Rogers famously made the distinction between early and late adopters , academics in marketing and technology identified a number of differences between those who take quickly to innovations and those who don’t. First, what worked with early adopters isn’t likely to work with later adopters. Insight Center.

Early Adopters 8

Early Adopters Innovation Short-term Rogers 8

Harvard Business Review

AUGUST 25, 2015

While it’s easy to think of the female market as homogenous, our research shows that cultural, geographical, and generational differences, as well as disparate sources of wealth, all affect how women view and allocate their wealth. The gender gap disappears though when you look at the sub-segments of the market in the U.S.

Survey 8

Survey Telecommunications Diversity Focus Group 8