Focus Group and USP - Leadership Digital

The Ultimate Guide to Starting Your Own Small Business

Strategy Driven

MAY 24, 2021

What’s my product’s USP? Invest in focus groups, conduct surveys with your target audience, research public data and SEO in order to make a full-proof business plan. You have a business idea in place and now it’s time to consider answering a few important questions such as: What’s the purpose of my business?

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19 Tips & Ideas on Starting & Running Your Own Business

Miles Anthony Smith

DECEMBER 10, 2018

See if you can't put a small focus group together, preferably strangers. While a focus group can't fully represent how your idea will do in the wild, it will at least give you an idea of how it could be received by the public. You also want to make sure you have your unique selling proposition (USP) ironed out.

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The Ultimate Guide to Starting Your Own Small Business

19 Tips & Ideas on Starting & Running Your Own Business

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