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CEO Marketing Priorities

N2Growth Blog

COVID-19 has made CEO marketing priorities synonymous with survival. The following are five tips to help CEOs refine and distribute their message during the coronavirus pandemic. Force Multiplication : Now that your workforce has likely become largely decentralized, your messaging should follow suit. Stay safe out there.

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Digital Marketing Strategy Basics for Start-ups

Lead Change Blog

When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. If you want your start-up marketing to be a success, you need to have both a great marketing strategy and a great product.

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3 Leadership Values to Encourage in Every Member of Your Team

Let's Grow Leaders

Consistently, compassion, courage, and curiosity continue to top the list, closely followed by flexibility and authenticity. Imagine what would happen if every member of your team showed up 10% more compassionate, courageous, and curious this week. As a start, give your team deeper skills to … Speak up in meetings.

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How to Deal with Team Conflict and Get Everyone Back to Work

Let's Grow Leaders

As we waited for our food to arrive, I got up to wash my hands. I followed his strange instructions and when I returned to the table, Jim said, “Of the conversations you heard, how many of them were complaining–about their boss, a co-worker, or a problem at work?” Walk slowly and catch the bits of conversation you hear.”

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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Boost Your Business and Life with Follow Up

Mark Sanborn

Instead of giving up, Sarah decided to follow up with potential customers who had visited her website but had not made a purchase. Through this follow-up strategy, Sarah was able to convert many of these leads into paying customers. Following up after a meeting or a sales call often seems like a lost art.

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3 Startup Financing Myths You Should Avoid

Leading Blog

To do that, you have to show how your market is big enough (a multi-billion dollar market) to support that kind of valuation. Like Mark Zuckerberg, who built a site only for college students, we are looking for a small, protected market that you as an entrepreneur, can dominate. Why does it need to be a small market?

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