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CEO Marketing Priorities

N2Growth Blog

COVID-19 has made CEO marketing priorities synonymous with survival. The following are five tips to help CEOs refine and distribute their message during the coronavirus pandemic. The pandemic has given CEOs more time in their day, and with the proper use of technology, they can now cover more ground than ever before.

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“Leadership is Marketing” – Peter Drucker Said What?

Tanveer Naseer

The following is a guest post by William A. Unlike Sir Isaac Newton he didn’t choose to spend his time observing that an apple fell down rather than up. It was published shortly before the stock market crash which preceded the Great Depression. In a public newspaper column Drucker predicted a rosy future and a bull market.

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How Nonprofit Leaders Can Use Strategy and Technology to Enhance Organization’s Performance

Great Leadership By Dan

Unprecedented competition, higher expectations, accelerating technology, changing preferences and time pressures are all converging to create a challenging landscape. Successful nonprofits will embrace the following three approaches to succeed: 1. The technology imperative. Strategy doesn’t just happen.

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Dinosaurs, Big Consulting Firms and Disruptive Innovation

N2Growth Blog

Thanks to Professor Clayton Christensen of Harvard University and his 1997 landmark book, The Innovator’s Dilemma , we have a new way of understanding the life cycle of companies and why some market leaders maintain their dominant position and other one-time market leaders disappear. semiconductors (disrupted vacuum tubes).

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.

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Leadership and Competition

N2Growth Blog

If you really want to understand a leader’s perspective on the market, ask them about their competition. If we didn’t study films and scouting reports, develop plays that would exploit match-ups, and execute our game plan we would lose…it was as simple as that. I worry much more about the unknown than the known… .

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Beyond Disruption: Innovation Doesn’t Have to Be Disruptive

Leading Blog

In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” The authors highlight a wide variety of examples of nondisruptive-market-creating innovations to help expand our view of innovation. Look beyond the existing market and environment.