Forrester Innovation Marketing 
Leading Blog
SEPTEMBER 2, 2019
William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Indeed, broadly speaking, everything we do is marketing. ).
Innovation Excellence
JANUARY 29, 2025
GUEST POST from Howard Tiersky Forrester recently gathered top Customer Experience (CX) professionals from around the world for the Forrester CX Forum in New York. For the uninitiated, CX is the discipline of defining the step-by-step customer journey from marketing through sales and service.
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Strategy Driven
JULY 7, 2013
Forrester Research Report : The Business Impact of Mobile Engagement. In interviews with more than 100 mobile innovators, they have found four places where mobile engagement transforms services and processes: customer engagement, process acceleration, employee productivity, and new business services. by Salesforce.com.
Chart Your Course
DECEMBER 28, 2017
It will be important for companies to remain vigilant to market opportunities and not dismiss investments that have not worked in the past, but could benefit from some adjustment. Shortage of data scientists encourages innovative solution. Clark, Founder and Chief Idea and Innovation Officer at Ambient Intelligence, Inc.
Harvard Business Review
AUGUST 21, 2012
In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. For that, we have Forrester data: only about $1.5 But its low cost only makes the argument stronger that email marketing is the most cost-effective advertising method available today. It is 3.76.
Harvard Business Review
JUNE 27, 2013
"Innovation" has become a buzzword in the customer experience field. In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Sixty-four percent have allocated time to innovation activities.
Harvard Business Review
AUGUST 9, 2011
More and more, as I talk with companies about their next big product innovation, they can't get far-flung ideas out of their mind. They prevaricate while smaller, more proximal innovations, more likely to succeed rapidly, languish unattended. That's the kind of urgency and immediacy that innovating the adjacent possible leads to.
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