Modern Servant Leader

JANUARY 17, 2013

In an evolving digital work place, it is critical for leaders to think of their products, services and leadership in terms of SoCoLoMo. Employee Trust: 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. The Digital Marketer: Benchmark & Trends Report 2012.

Forrester 259

Forrester Retail Media Succession 259

Leading Blog

SEPTEMBER 2, 2019

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Indeed, broadly speaking, everything we do is marketing. ).

Brand 328

Brand Forrester Influence Advertising 328

Lead Change Blog

OCTOBER 4, 2017

And, certainly not if you want to build a devoted customer base that will become avid extensions of your sales and marketing departments. J amey Lutz is a customer experience thought-leader with more than 20 years of leadership tenure across numerous industries. Customers simply have too many choices to take their business elsewhere.

Customer Loyalty 228

Customer Loyalty Forrester Loyalty McKinsey 228

Lead Change Blog

OCTOBER 4, 2017

And, certainly not if you want to build a devoted customer base that will become avid extensions of your sales and marketing departments. J amey Lutz is a customer experience thought-leader with more than 20 years of leadership tenure across numerous industries. Customers simply have too many choices to take their business elsewhere.

Customer Loyalty 150

Customer Loyalty Forrester Loyalty McKinsey 150

Harvard Business Review

APRIL 2, 2012

If you're an experienced professional, it can be tough to find a job in today's market. The market dynamics that pushed her out of a job were happening across the whole marketplace for her profession. John McCarthy of Forrester Research predicts that at least 3.3 Find a market niche. But they weren't. Become a contractor.

Marketing 21

Marketing CPA Outsourcing Forrester 21

Harvard Business Review

APRIL 18, 2011

While many of these executives hold the title of Chief Customer Officer, others go by names like Chief Client Officer (at OptumHealth), Chief Experience Officer (at Cigna), Executive Vice President, Member Experience (at USAA), or Chief Global Customer and Marketing Officer (at Dunkin' Brands). Senior leaders are in a new position.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

JULY 16, 2014

As a consequence, CIOs work on go-to-market strategies as well as on acquiring and retaining new customers. They will also be able to focus more on providing governance leadership, ensuring, as Gartner Research defines it , the effective and efficient use of information technology in enabling the organization to reach its goals.

CIO 15

CIO Information Technology Forrester Technology 15