Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

JUNE 3, 2011

The questions I get from management about social applications are varied. How do you manage all this? How can we prove to management that all these social applications are paying off? Crucially, the right strategy here is not to put all the social efforts under one manager.

Technology 15

Technology Management Forrester Maturity 15

HR Digest

JANUARY 19, 2023

What according to you led to this achievement and how did you motivate your employees to do so? Emily Forrester: Workiva’s values-based culture is really what drives our success as an award-winning place to work. What do you see as the greatest leadership strength? Culture is built and upheld everyday by every employee.

Motivation 59

Motivation Forrester Succession Human Resources 59

Harvard Business Review

SEPTEMBER 11, 2017

companies can’t fill their open positions, according to a McKinsey Global Institute study that found that analytical, engineering, and management roles are the hardest to fill. Many of these independent professionals are increasingly being engaged to do strategic, high-value-add work requiring deep expertise.

Content 9

Content Katz Forrester Budgeting 9

Harvard Business Review

APRIL 2, 2012

She was a training manager for a large corporation, advising middle and senior managers on career development. Because management and professional services have traditionally been delivered face-to-face, Sally thought her job and location were reasonably safe. John McCarthy of Forrester Research predicts that at least 3.3

Marketing 17

Marketing CPA Outsourcing Forrester 17

Harvard Business Review

JULY 16, 2014

An early mover was Forrester Research, which appointed Steve Peltzman CBTO in 2011. While Peltzman acknowledges that technology management still has to focus on classic IT issues, such as determining which systems are critical, managing security, and deploying technology, he does not see these functions constituting his primary role.

CIO 11

CIO Information Technology Forrester Technology 11

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. Phil Johnston, an executive search leader at Spencer Stuart, confirms that Quinn’s initial reaction wasn’t unusual: “When a CEO asks a business leader to run HR, the most frequent response is ‘What did I do wrong?’

Quinn 14

Quinn Execution CFO Forrester 14

Harvard Business Review

AUGUST 9, 2016

By Matt Lawson, Managing Director, Ads Marketing at Google. It happened slowly at first … but today 91 percent of smartphone users turn to their phone for ideas while doing a task (Source: Google/Ipsos, “Consumers in the Micro-Moment” study, March 2015). ” let’s ask: “How do we measure success?”

Marketing 8

Marketing Content Metrics Forrester 8

Harvard Business Review

MARCH 28, 2018

According to Forrester’s Global Business Technographics Workforce Recontact Survey 2017 , just 30% of global information workers at healthcare providers indicated they’ve received training on how to protect workplace data, and only 38% are even aware of their company’s security policies. Health Care’s New Frontier.

Health Care 10

Health Care Forrester Policies Tactics 10

Harvard Business Review

MARCH 3, 2015

But few have measures or even have accountable managers in place for their social media investments, and only 7% say their organizations “understand the exact value at stake from digital.” With new media, therefore, great expectations are common and missing the goal is understandable: it takes practice and learning.

Media 8

Media Advertising Public Relations Forrester 8

Harvard Business Review

APRIL 18, 2011

Over the next month, HBR will examine this topic — how managers are turning their companies into customer-focused organizations — in depth. In posts we'll publish over the next month, readers will learn how American Express began using out-of-the-box hiring strategies to dramatically increase the effectiveness of its call centers.

Organization 14

Organization Forrester Bottom-up Short-term 14