Modern Servant Leader

JULY 25, 2023

Steep Competition for Talent Demand for technology talent remains high. Forrester VP, Mike Proulx predicts X will shutter or be acquired within 12 months. Unless strong people leadership is brought in or built quickly, Forrester may be right: X may be positioned to lose, “well…everything” in the next 12 months.

Brand 130

Brand Forrester Leadership Servant Leader 130

Engaging Leader

SEPTEMBER 9, 2015

Technology has transformed not only how we consume and absorb information, but it has also transformed what captures our attention, keeps us interested, and motivates us to take action. In their recent book, The Mobile Mind Shift, authors Ted Schadler, Josh Bernoff, and Julie Ask of Forrester […].

Forrester 100

Forrester Motivation Technology Information 100

CEO Blog

JUNE 3, 2012

John Travolta said no to Forrest Gump , and Gwenyth Paltrow told James Cameron that The Titanic , was not her cup of tea. In Running the Gauntlet , Hayzlett delves into the nature of modernity and recent technology. Probably not.

Forrester 124

Forrester Long-term Follow-up Books 124

HR Digest

NOVEMBER 30, 2018

A forecast by American Research Company Forrester for 2019 suggests that the year will come along with many business transformations. A lot of workplace inventions will take place in the business sector considering the rapid growth of technology, Forrester warns. Along with these innovations are the challenges to handle them.

Trends 72

Trends Forrester Human Resources Talent Management 72

HR Digest

JANUARY 19, 2023

The HR Digest: Workiva was recognized as one of the “Bes t Workplaces in Technology 2022”. Emily Forrester: Workiva’s values-based culture is really what drives our success as an award-winning place to work. A key part of being successful in the technology field is how well you can innovate.

Motivation 59

Motivation Forrester Succession Human Resources 59

Strategy Driven

MARCH 15, 2023

Use Technology Automation has infiltrated every aspect of business, and retail sales aren’t an exception. Retail managers can incorporate technology into business operations to streamline sales and provide buyers with a better user experience. So, how do you use this opportunity and improve your retail sales?

Retail 94

Retail Tips Succession Management 94

Strategy Driven

AUGUST 11, 2013

This white paper discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel strategic marketing planning. Top 10 Trends in Email, Mobile & Social Marketing.

Trends 58

Trends Resources Marketing White Paper 58

Eric Jacobson

JANUARY 4, 2021

Mangers, leaders, and CEOs are grappling with the same—noisy toddlers, spouses who are also navigating unprecedented schedules, faulty technology, etc. Jerold Zimmerman and Daniel Forrester -- Authors of Relentless: The Forensics of Mobsters' Business Practices “2021 will not be a return to 2019. The converse is also true.

Advice 123

Advice How To Forrester Incentives 123

Chart Your Course

DECEMBER 28, 2017

Advancing work technologies are changing the ways in which companies and their employees work. In a recent study, Forrester Research reported “close to 15 million new jobs will be created in the US alone over the next decade as a result of automation and smart machines.”

Trends 100

Trends Forrester Agility Emotional Intelligence 100

Strategy Driven

DECEMBER 29, 2013

How to use channels, technology, and other strategic choices to improve your customer service. Relate Articles: Complimentary Resource – Forrester Research Report: The Business Impact of Mobile Engagement. Read on to discover: Myths of customer service. Up-to-date data on how and why customers are affected by customer service.

Resources 50

Resources White Paper Forrester Newsletter 50

First Friday Book Synopsis

AUGUST 23, 2015

He’s also the author of the popular business strategy and technology blog, “A Software Insider’s Point of View” The blog provides insight into how disruptive technologies and new business models… Read More R “Ray” Wang: An interview by Bob Morris.

Software 70

Software Business Model Blog CEO 70

Harvard Business Review

JUNE 3, 2011

Companies adopting social technologies externally and internally can expect great value from energizing brand advocates and streamlining business practices. He is senior vice president, idea development, at Forrester Research. These social applications are springing up all over the company. How do you manage all this?

Technology 15

Technology Management Forrester Maturity 15

Harvard Business Review

AUGUST 14, 2012

Forrester). It's easy to get caught up in the excitement of new technology trends, and big data is among the hottest. As Brian Hopkins notes in his Forrester blog, "in many cases we are finding clients talking about big data, but needing something different like some good old-fashioned data governance.

Forrester 15

Forrester Metrics Call Center Fashion 15

Harvard Business Review

NOVEMBER 8, 2016

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

B2B 21

B2B Forrester Media Content 21

Harvard Business Review

JUNE 9, 2011

Two things we said in the original Groundswell (2008) were (1) pick a corporate objective before implementing a social technology strategy and (2) keep an eye on this Twitter thing, it's going to be big. We do this ourselves, noting who mentions Groundswell, "Bernoff", or Forrester (my employer).

Forrester 17

Forrester Press Release Objective Follow-up 17

Harvard Business Review

SEPTEMBER 17, 2014

My own research at Forrester Research has focused on synthesizing a much more complete and empirical description of people’s fundamental needs based on research in psychology, economics, and neuroscience. Apple Tech industry Technology' If Maslow was right, brands needed to target a single need, satisfy it well, and be done.

Forrester 14

Forrester Maslow Brand Human Needs 14

Harvard Business Review

JULY 16, 2014

Recently I’ve been having a very hard time talking to students, executives, and business leaders about information technology. Cloud computing has accelerated this schism, because of its capacity to take the technology group out of the business of servicing other units.

CIO 15

CIO Information Technology Forrester Technology 15

Harvard Business Review

AUGUST 29, 2012

They’re more likely to invest in mobile technology and in sharing (think ZipCar). How to Define and Track the Right Sales Metrics (Forrester). Car dealers and real estate brokers are perhaps the hardest hit, as Millennials shy away from big, permanent purchases. — By Tim Sullivan.

Real Estate 14

Real Estate Forrester CIO Metrics 14

Harvard Business Review

OCTOBER 5, 2011

Today it's rare to find a CEO who won't acknowledge the impact digital technology is having on their business. In a digitally driven economy, the preferred way for everyone to interact with a company is through internet technologies, such as a company's website, mobile interface, or Twitter feed.

Engineering 15

Engineering Forrester Software Mass Marketing 15

Harvard Business Review

JANUARY 31, 2014

And 43% feel confused and overwhelmed by the mishmash of collaboration technology at their disposal. I’m seeing a new generation of technology emerge that can make dispersed teams more productive than collocated teams. Technology has too often been disruptive. Collaboration Communication Technology'

Team 14

Team Conference Forrester Bond 14

Harvard Business Review

JULY 17, 2014

Forrester Research recently published a case study describing how USAA’s new partnership between marketing, finance and analytics has helped deliver better business insights. New marketing-finance relationships combined with advanced analytics technology are increasing efficiency and delivering “found” dollars to the bottom line.

Finance 15

Finance Marketing P&L ROI 15

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

SEPTEMBER 29, 2014

One-third of all products are delivered late or incomplete due to an inability or delay in decision-making, according to research from Forrester Consulting and Jama Software. According to Forrester , for every hour a product teams spends on heads-down work, they spend 48 minutes waiting on decisions. That equates to more than 3.5

Company 10

Company Forrester Software Technology 10

Harvard Business Review

APRIL 18, 2011

That may not be a good thing: as Forrester analyst Paul Hagen writes in his post analyzing the growth of "Chief Customer Officers," some observers worry it's simply the latest fad, a flavor-of-the-month management fix that will have limited long-term impact. The growing obsession with customer excellence is driven, in part, by technology.

Organization 15

Organization Forrester Bottom-up Short-term 15

Harvard Business Review

MAY 14, 2018

In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. How Blockchain Works Here are five basic principles underlying the technology. Forrester reports that as much as 56% of all display ad dollars were lost to fraudulent inventory in 2016. Distributed Database.

Marketing 16

Marketing Advertising Brand Hotels 16

Harvard Business Review

APRIL 26, 2011

My Airport: A technology platform that makes airport information available through the Web and mobile devices and connects passengers with airport service providers. Kerry Bodine is a Principal Analyst at Forrester Research where she serves Customer Experience professionals.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

OCTOBER 26, 2011

Fewer companies, however, are aware of the value of a new technology called "social login," which allows visitors to a website to log in using their Facebook, Google, Twitter, or other social media account rather than having to register a new one.

Media 15

Media ROI Forrester Retail 15

Harvard Business Review

AUGUST 9, 2011

We've blogged elsewhere on the topic ; let me share some more details with those who aren't reading Forrester's research. More recently, Steven Johnson, in Where Good Ideas Come From , showed that it's also applicable to science, culture, and technology. Because we think we're on to something, we're trying to get the word out.

Forrester 15

Forrester Innovation Long-term Insurance 15

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

JULY 3, 2012

Unprompted Advice for the Service Desk (Forrester Blogs). While it's not nearly as vicious as some frustrated service desk customers might like, Stephen Mann's blog delivers useful and pointed advice for the professionals who support corporate technology. to Airbus in Europe. PITY POOR I.T.

Forrester 10

Forrester Advice Influence Innovation 10

Harvard Business Review

SEPTEMBER 11, 2017

Platform Adoption Identify and implement an appropriate technology solution to support the identification, sourcing, and management of independent labor. This needs to be a serious initiative to ensure that the organization supports rather than hinders the overall effort.

Content 12

Content Katz Forrester Budgeting 12

Harvard Business Review

MARCH 28, 2018

How technology is changing the design and delivery of care. Health Care’s New Frontier. Sponsored by Optum. Healthcare is a high stress environment, where, understandably, information security training is often not the top priority. That said, it seems much lower on the priority list than it should be.

Health Care 13

Health Care Forrester Policies Tactics 13

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. She changed industries from private equity investing to technology; she changed geographies by moving from New York to San Francisco; and she changed functions from M&A and investing to HR. Upon arriving, she flatly refused the CEO’s offer of the CHRO role.

Quinn 15

Quinn Execution CFO Forrester 15

Harvard Business Review

JULY 27, 2017

Sponsored by DXC Technology. According to Forrester , up to 75% of the interactions consumers have with mobile phones are micro-moments — a mobile moment that delivers information through only a glance to let the consumer either process or act on it immediately. Insight Center. Crossing the Digital Divide. Think about Airbnb.

Strategy 12

Strategy Metrics Forrester Brand 12

Harvard Business Review

JANUARY 29, 2015

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 But the technology itself is moving faster than before. This one comes to mind.).

Forrester 8

Forrester Technology Execution Automotive 8

Harvard Business Review

APRIL 24, 2018

Delivery method and technology matter too. To perform our analyses, we used a rich data set provided by Forrester Research. These surveys collect information on technological purchases and preferences, as well as a wide range of demographic information (such as income and education) and location.

Content 8

Content Forrester Press Release Trends 8

Harvard Business Review

SEPTEMBER 28, 2012

Cory offers a technological fix for this problem, but here's a simpler one: when your bank calls you, hang up and call them back, using the number on the back of your card. The European Data Protection Act (Forrester Blogs). BONUS BITS: Known Knowns, Known Unknowns, Unknown Unknowns. Why Big Companies Can't Innovate (HBR.org).

Forrester 8

Forrester Banking Ryan Hotels 8