Women on Business

AUGUST 24, 2011

She was long dead when I first discovered Martha Matilda Harper and her amazing feat of launching modern franchising even though she had been a servant for nearly a quarter of a century. History buried its memory of the 500+ franchises she sprouted and staffed with other poor women. Guest Post by Jane Plitt. Competitors appear.

Franchising 226

Franchising Succession Core Competence Follow-up 226

Strategy Driven

JANUARY 30, 2024

Initiating the venture into food franchise ownership commences with a pivotal decision – the selection of the right franchise. In a market saturated with numerous options, each boasting distinctive strengths, aspiring entrepreneurs are faced with a critical choice. Success lies in navigating this delicate equilibrium.

Franchising 86

Franchising Long-term Reputation Brand 86

Strategy Driven

NOVEMBER 13, 2020

With the bar set so low for customer service, franchise owners are well positioned to jump ahead of the competition. Customer service is your absolute best form of marketing. They also prepare the customer to be underwhelmed. It’s the typical encounter we’ve settled for as consumers. And that’s the opportunity for franchisees.

Franchising 103

Franchising Loyalty Learning-by-Doing Efficiency 103

Strategy Driven

JANUARY 11, 2021

Owning a franchise is an easy and affordable way of starting a new business. As a franchise owner, a lot of the heavy lifting involved in starting a business is already done for you. Franchisees can take on an already established brand and don’t have to worry about marketing themselves, as this is done by the franchise centrally.

Franchising 65

Franchising Licensing Depreciation Software 65

Strategy Driven

NOVEMBER 16, 2020

Franchising is a the ultimate definition of scale where a business owner removes themselves completely from operational responsibilities in order to become a coach to others who wish to enter the world of entrepreneurship. billion and a boat that is larger than some countries.

Franchising 65

Franchising System Entrepreneur Strategic Planning 65

Lead Change Blog

MAY 20, 2016

The brand suffered, and franchise owners were running around with their hair on fire. Market share had grown from 14 percent to 21 percent, and the stock price was over $40. Let’s suppose you manage the web development function of your marketing division. By 2014, Popeyes did a 180-degree turn.

Covey 255

Covey Franchising Self-aware Open-book 255

Strategy Driven

MARCH 16, 2020

Many entrepreneurs wish to start a business based on an idea they have that they believe fills a gap in the market – or creates a new market. This is where franchises come in. The main advantage of a franchise is that you don’t need to establish your business in a competitive marketplace.

Franchising 65

Franchising Supply Chain Business Model How To 65

Strategy Driven

NOVEMBER 20, 2020

This article takes you through some myths about senior care franchise opportunity in Baton Rogue LA. Due to these common myths, many people shattered their dream of becoming a senior care franchise business owner. You do not need health care experience in order to take advantage of a senior care franchise opportunity in Baton Rouge LA.

Franchising 65

Franchising Insurance Health Care Transportation 65

Strategy Driven

JUNE 3, 2021

There’s no denying that you’ve got several routes into the world of commerce, and one of those is starting a franchised business. Many of today’s top everyday brands that you see on your travels are franchised organizations, so that’s proof alone they are a winning idea. Myth #2: Franchises Will Make You Go Bankrupt.

Franchising 65

Franchising Brand Entrepreneur Licensing 65

Strategy Driven

SEPTEMBER 24, 2020

Franchising your company is a good way to earn more revenue, grow your brand, and take on exciting new opportunities. People often assume their franchise’s growth will come naturally, but businesses don’t grow on their own. You need to be willing to put in the work to make sure your franchise grows. Have a teacher’s mindset.

Franchising 58

Franchising Tips Business Model Brand 58

In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. Frankly, I wasn’t sure whether I could maintain the pace of one blog per week.

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Blog Mission Statement Strategic Planning Brand 222

Engaging Leader

JANUARY 22, 2021

despite the fact that 42 percent of all small business or franchise owners are women, and there are 13 million female-owned businesses contributing to $1.9 despite the fact that 42 percent of all small business or franchise owners are women, and there are 13 million female-owned businesses contributing to $1.9

Entrepreneur 147

Entrepreneur Franchising Workshop Mentor 147

In the CEO Afterlife

APRIL 13, 2016

Let me explain – any marketer can play the social media game and do it well with a concept that resonates. Herein lies the myth of social media marketing. Some people think that’s enough to build brand franchises. A message from a marketer doesn’t have to mean that at all. You don’t need deep pockets. Not so fast!

Marketing 100

Marketing Brand Media Franchising 100

Strategy Driven

APRIL 29, 2019

Owning a franchise is an easy and affordable way of starting a new business. As a franchise owner, a lot of the heavy lifting involved in starting a business is already done for you. Franchisees can take on an already established brand and don’t have to worry about marketing themselves, as this is done by the franchise centrally.

Franchising 52

Franchising Licensing Depreciation Cost 52

N2Growth Blog

JUNE 11, 2010

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. link] Social Influence Measurement – Tools, Resources & Commentary | Digital Marketing Blog // Digital Operative [.] Social Media Influence [.]

Media 407

Media Influence Blog Real Estate 407

Strategy Driven

DECEMBER 29, 2016

Franchising is a the ultimate definition of scale where a business owner removes themselves completely from operational responsibilities in order to become a coach to others who wish to enter the world of entrepreneurship. billion and a boat that is larger than some countries.

Franchising 50

Franchising System Entrepreneur Strategic Planning 50

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

CEO 201

CEO Advertising Brand Franchising 201

CEO Blog

MARCH 22, 2012

We like consistency and good brands (like many franchises) deliver that comfort. I like to think I am a sophisticated consumer who is not influenced by marketing and brand. And this is why we pay more for trusted brands. Consistency in many cases is worth more than being great.

Brand 162

Brand Franchising Customer Loyalty Reputation 162

Strategy Driven

MAY 16, 2018

Many entrepreneurs wish to start a business based on an idea they have that they believe fills a gap in the market – or creates a new market. This is where franchises come in. The main advantage of a franchise is that you don’t need to establish your business in a competitive marketplace.

Franchising 51

Franchising Supply Chain How To Business Model 51

Women on Business

MAY 11, 2012

DON’T spend money on marketing, uniforms, new trucks, computer systems, and new employees until you have raised your prices to cover the new costs. As president of Benjamin Franklin, The Punctual Plumber, a home service company, Ellen helped the company grow from zero to $40 million in franchise sales, 47 locations, in less than 2 years.

Real Estate 194

Real Estate Succession Franchising Price 194

Strategy Driven

NOVEMBER 17, 2022

Alongside this but also before and after it, you are going to need to think about market research. Bear in mind too that you might well need to have more than one prototype version before you get anywhere near being able to put the product on the market. So that is something that you should definitely always be aware of here.

Marketing 97

Marketing Products Productivity Long-term 97

Strategy Driven

DECEMBER 11, 2022

Invest In A Franchise. First, you might want to think about investing in a franchise. A franchise investment is a little like using a great recipe for starting a company. After all, franchises have already seen high levels of success on the market. Here are some of the options we recommend you explore.

Franchising 94

Franchising Outsourcing Credit Scoring Budgeting 94

Leading Blog

AUGUST 20, 2019

Business Ownership Strengthens Your Employee Net Worth: In most positions you rarely get the opportunity to experience the functions associated with the roles of a Chief Executive Officer, Chief Financial Officer, and Chief Marketing Officer, as well as manage the day-to-day requirements for customer engagement and retention.

Debt to Equity Ratio 202

Debt to Equity Ratio Chief Financial Officer Chief Executive Officer Entrepreneur 202

Six Disciplines

OCTOBER 4, 2013

We can learn much about achieving excellence—not only for our customers, but for ourselves—by taking a lesson from franchises. The franchising concept has been wildly successful over the past 40 years. The appeal of a franchise is rooted in two promises. What comes to mind when you think of Starbucks?

Franchising 95

Franchising Wilde Price Marketing Strategy 95

Six Disciplines

MARCH 29, 2013

We can learn much about achieving excellence—not only for our customers, but for ourselves—by taking a lesson from franchises. The franchising concept has been wildly successful over the past 40 years. The appeal of a franchise is rooted in two promises. What comes to mind when you think of Starbucks?

Franchising 95

Franchising Wilde Price Marketing Strategy 95

Joseph Lalonde

OCTOBER 11, 2022

Work Together With Web And Marketing Professionals . If you’re creating a dropshipping business whereby marketing and web design are the biggest problem areas, then this kind of thing won’t really matter to you as that will be solved already. Your site will need to be something that people want to stay on if you want to be prosperous.

Franchising 177

Franchising How To Trends Fashion 177

Strategy Driven

NOVEMBER 13, 2020

Extend your market reach. New markets represent new customers, who also represent fresh opportunities for increased earnings. Therefore, it would be advantageous if you extended your market reach to increase sales and transform your business into a more stable model. Consider franchising.

Franchising 76

Franchising Strategy Brainstorming Licensing 76

Strategy Driven

OCTOBER 2, 2020

It takes a fair amount of research, and you would have to consider several factors, such as its proximity to your target market, among many others. When you open your business at a new location, you aim to gain access to new markets and customers. The internet allows you to reach a wide range of potential and existing customers.

Entrepreneur 131

Entrepreneur Strategy Franchising Media 131

Strategy Driven

JUNE 6, 2014

I recently stopped for lunch at a franchise restaurant. I support cause related marketing and have advised many corporations on setting up such programs. I went to their website, where franchise chains allege they want customer comments. I say it is not, and I’m an expert on cause-related marketing.

Franchising 68

Franchising Marketing Strategy Strategic Planning 68

Strategy Driven

AUGUST 12, 2020

To make sure that you are able to become one of the bigger market giants across the world, this guide will detail some of the best strategies that you can use to fast track your business growth and expansion. Expanding into International Markets. Create a Partnership or Franchise Your Business.

Franchising 73

Franchising Strategy Incentives Marketing 73

Strategy Driven

JUNE 17, 2024

Some of the business models to consider include: Franchise Model: Franchising lets you run your business under an established brand name, get ongoing support, and profit from its marketing strategies Service-based Model: Here, your business mainly offers dryer vent cleaning services.

Franchising 86

Franchising Licensing How To Business Model 86

Strategy Driven

MAY 14, 2021

Indeed, some companies will continue to make a loss all the way through the first year on the market. If you make the right moves with your company, then you can guarantee that your business hits profitability far more rapidly compared to other companies on the market. SEO is the bread and butter of any business marketing campaign.

Franchising 77

Franchising Price Audience Marketing 77

Strategy Driven

MAY 24, 2021

While naming your business and creating a logo is important, ever wondered how determining your business structure or crafting a detailed marketing strategy might affect your business? If you’re thinking of starting your own small business, you’re likely to have an idea of what you wish to sell or at least what your target market is.

Exit Strategy 128

Exit Strategy CRM USP Marketing Strategy 128

Strategy Driven

JUNE 30, 2023

This end goal could be selling the business , it might be retiring but still earning dividends, it might be handing the business down to a family member, franchising a certain number of times, or expanding globally, for example. In this way, you’ll be able to get funding more easily and can start your business in the right way.

Planning 98

Planning Franchising Marketing Strategy Marketing 98

Miles Anthony Smith

NOVEMBER 1, 2018

Networking and marketing are vital parts of building a business, so make sure you have a plan to tackle both. If you go the non-medical route, you need to decide if you want to be part of a home care franchise or go independent. It's also a great way to meet people at local trade shows and farmers markets!

Tips 95

Tips Franchising Cost Travel 95

Great Leadership By Dan

FEBRUARY 23, 2017

Take the popular Harvard Business School case study that details how Hiroaki Aoki, the founder of the Benihana restaurant chain, inverted control to address several industry issues when the franchise was planning to enter the US market.

Film 166

Film Leadership Franchising System 166

Strategy Driven

JANUARY 26, 2021

Now is the time to stop and reevaluate your social media marketing and make some changes. Place a focus on your marketing. You also need to take some time to think about focusing on your marketing plan and strategy. This is where you could use the help of the best digital marketing company in your area.

Outsourcing 127

Outsourcing Advertising Media Franchising 127