Harvard Business Review

JUNE 8, 2018

The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.

Report 11

Report GAAP Net Present Value CFO 11

Harvard Business Review

APRIL 3, 2015

In recent years, investors have learned that defining the market value of a firm cannot just be based on finances. GAAP and FASB standards require financial reporting of earnings, cash flow, and profitability – all measures that investors have traditionally examined. Financial markets Performance measurement Leadership'

Marketing 8

Marketing Leadership Venture Capitalist GAAP 8

Harvard Business Review

AUGUST 30, 2018

Still others hope to create market barriers for global companies — a form of digital protectionism. These include access to digital goods and services, being part of global supply chains, accelerating and partaking in the fruits of innovation, and helping citizens access information, entertainment, and connectivity on a worldwide basis.

Supply Chain 13

Supply Chain Globalization GAAP Policies 13

Harvard Business Review

JULY 28, 2016

As the market, including customers, employees, and investors, shifts the mix of what is done and what is consumed, this most important and commonly used economic indicator, along with Generally Accepted Accounting Principles (GAAP), tells a concerning story.

GDP 8

GDP Wilde Intangible Assets GAAP 8